A Guide to Mobile App Marketing in 2014 – #Infographic

What makes your mobile app different from the stronger one belonging to the same niche? – Design, usability, demand and effectiveness these four have distinct roles to play.

Did you know the fact – 90 percent of the people who downloads your app may use it just for six months. The number one constraint in mobile app marketing is retention. Many industry influencers agree with it, so if a business is thinking of mobile app marketing their #1 focus should be keeping the app relevant to users beyond that six-month limit.

Fact says that you app miss an effective marketing which is a potential tool to ensure commercial success of your mobile app. In addition to that, you need to put own efforts behind your app promotion. It is important to note that many app developers and marketers are yet not aware of the capabilities of mobile apps. Rather, how to use the apps and benefit their marketing campaigns, thus enhancing the success of their apps.

Therefore, to launch a mobile app successfully you need to chalk out some great strategies. Bluecaribu has developed a wonderful blueprint for mobile app marketing. The infographic shares a great scoop for idealistic mobile app marketing in 2014, prior to launch and after launch.

If you find something sound similar, then take a quick look at this visual content:

How to Promote an App?

Google Pigeon Update is Out: All-New Algorithmic Update Affecting Major Local Search

24th July 2014 Google pushed all-new algorithmic change affecting local search at large. Barry Schwartz, editor-in-chief of Search Engine Land, broke the story after Google’s official shared their views to them. Google stayed away from assigning a name to the change, but SEL came up with a name to the update – they called it “Pigeon Update”.

No, Google’s Pigeon Update is not a simple spam change, something more of a fundamental change reports SEL. Google has not cleared the doubt of SEL (Search Engine Land) on what percentage of queries the update might influence. However, the changes rolled out to both Google Maps search results and Google Web search results. This new algorithmic update is going to reach out deeper to the web search capabilities, including hundreds of ranking signals such as Knowledge Graph, Spelling Correction, Synonyms and others. However, it has rolled out only for the US English results, whether it rolls out for other languages or countries is a matter of time and patience.
Let us sight some of the evident examples as noticed by SEL(Search Engine Land). Significant Changes Noticed by Search Engine Land, when they typed “ice cream.”

before-piegon-update Before Piegon Update

after-piegon-update After Piegon Update

Google was silent about the Algorithmic change, until forums like BlackHat World forum and Webmaster-World took it up to the web. Few years before in 2009, Google dropped local results for web designers and SEOs, but this new one is more tied to traditional web search ranking signals.

Core changes are behind the curtains, but it is going to affect the local search results, and some local business is surely going to notice the increase or decrease in their website referrals and leads. Further, Google affirms that this new algorithm is going to improve their distance and location ranking parameters.

UIPL would like to hear from the small businesses on how this algorithmic change has hit their business. Share your thoughts with us.

Image Credit: Search Engine Land

10 Tips to Make Content Marketing More Engaging and Shareable

Content Rule Of Thumb says that – we need to spend 50% on the idea and 50% on how you spread it. Quality alone is not going to give your content the real boost, when it comes to spreading contents you will need a robust social media strategy.

Numerous ways are there to make brands more shareable on social platforms. The witty brands have realized the importance of storytelling and felt reader’s hunger for a good story to share. If your brand focuses on providing branded content on social media that can entertain, engage or educate – it is surely going to get more shares from your audience.

You might have come across many such businesses who have realized the importance of branded content creation. If you think that you are missing the vibe – incorporate these ten tips in your social media marketing strategy and make your brand story become the Viva Voce!

    1. It’s All About Your Customers – Share Success Stories & Testimonials

‘Emotional Intelligence,’ hope you know about it, while creating shareable social media contents it’s needed. Sharing customer stories, testimonials or crazy fan photos of those followers who genuinely care for the brand ensures success in social media marketing. Focus on a conversation and not on advertising your services. Note, two things strengthens your customer-business bonds –

      • Listening to your customer
      • Paying attention to what your customers have to say

It is the time to prove your customer that there is a living person behind the brand. Audience may be professional, but they are human, present your brand more like a friend for them. Make sure that the content is full of life.
Look at the video by ExactTarget sharing their Customer Success Story from Chick-fil-A’s:

    1. What’s Behind Your Company? – Share Your Company Culture

There are no robots behind companies rather humans who breathe in life. Employee’s hard work helps brands to provide stellar customer service. So how can we forget them? Share employee events, party-pics, engagements, success stories or ideas on social media and show the world what helps to make your brand near to perfect.

Here is a video from Coca-Cola where100 of Coke employees came together to share their innovative start-up ideas:

    1. Show What Your Brand Have – Sharing the Brand Personality

Brand Personality best defined as “Your brand image that crafts our success pillars.”
When you think about Procter & Gamble, it attributes motherly love, pamper and care. In January 2014, P & G shared a video during the Sochi Olympics 2014, showing how small steps and great falls in our life found only one person to support – that’s “Your Mom.” The video got 19,271,841 views. Have a look –

    1. Stand Up for Causes – Share Your Noble Actions

Successful Public Relations – that’s what brands boast about – however, how many does it? How many of you step ahead to raise awareness against carbon footprints, global warming, deforestation, child abuse or pet care. It is essential for a company to associate with good social causes. It is important from a branding standpoint to make sure that these social causes align well with the attributes of your brand.
Unilever’s Tweets their initiative to Donate Old Blankets to Animal Shelter, this perfectly aligns with their brand image

    1. Fast Reactions- Share on Time

Hope you remember the Oreo Ad during Super Bowl blackout; it got a loud buzz from a simple on-the-fly Facebook post. Tagline of the Ad said, “You can still dunk in the dark” – the post made it big with incredible timing sense & subtlety. Oreo reacted to an unexpected event and created the most powerful and expensive advertising days of the year, and it was absolutely free. People feel it more authentic and genuine when you share post/events/ news in real-time. Here goes the best ever Tweet on-the-fly post from Oreo –

    1. Acting as the Instructor-Sharing Educative Contents

Educative contents tips, ideas, advices, something that aligns with your brand and people will like to read won’t take you as a bore. Just check out how Lowe’s produces a 6-second DIY video showing how to recycle the household dumps into creative ideas. The vine video shows a simple cupcake pan that can turn into a flowerpot easily

    1. Tickle the Humor Bone – Share Funny Contents

When you go out and have a laugh and share gags with your friends, you simply do not remember them. However, you remember that you laughed. Get down those memories in content. You do not have to fix the value level of your content rather it must elicit your sweet memory. It is not mandatory that your post will make audience ROFL, but humor is important.

    1. Speak Up – Share Behind the Scenes in Contents

What is behind those curtains? Your audience will love to know about you from grass roots, so its time to share what makes your brand. OliverWinery has shown in this Instagram photo about the origin of their products with snapshots taken at various time during their manufacturing process. Making the perfect collage on how its wine goes into bottles and make sure that their brand enjoys more customer loyalty.

oliver winery - instagram (2)

    1. Sponsored Events – Share Content on Your Brand Engagements in Fest/Events

As we said, timing is essential when you share your contents on social media. With the commencement of FIFA 2014, Coca-Cola gives an ultimate call to be present at the FIFA arena and invites young men and women from the forgotten cities of Ramallah, Palestine, Eastern Europe, desolated Amazon and Tsunami affected areas in Japan to witness the live FIFA actions. We salute their humanistic approach and crave for unifying people under the same banner. Grab this video to view how a brand engages with an event.

    1. Reader’s Choice – Share Content’s

Profiles on social networks express who you are, consequently people shares their content to show their identities. Well, we may sound a little harsh, but people may or may not like your brand. It’s all about what your product enables them to or what it allows them to express themselves. Tap insights and tailor your social contents to speak to the unique personalities of your customers. It will let you create a vibrant community of people with common interests.
Browse the Pinterest boards of Anthropologie that shows an all season fashion tips on colors to wear, occasion, materials, fests, gifts, giveaways –

Anthropologie on Pinterest

So, how is your brand’s content marketing effort? Are you able to produce branded content worthy of generating a conversational spark? If you are not able to share your content on the right platform, then you are missing the true value of social media community. Share what you feel…

Website Redesign-5 Stuff That Says Your CMS Needs a Revamp

You face many serious product-level issues when you ignore publishing, re-configuration, or customization of your CMS. Collectively these issues push your company’s ability as not to use your website as a weapon for the marketplace. That is depressing, isn’t it?

Moreover, it tells that your website needs a revamp or rather a redesign. Previously, in our web 2.0 blog we have been discussing testing ideas to determine whether websites need a redesign, and now we would clarify doubts of website owners on redesigning. We thought to share some self-assessment signs that would help owners to determine on the change of website design.

    1. Do You Have Separate Publishing Tools for Website and Mobile? – Pretty Confusing

Well, having two channels are a confusing concept and errors have to occur. On the other hand, when you use a contemporary CMS, it manages multiple publishing channels. Enter the content once and publish to your intended channels, this gives your content omnipresence.

    1. Having So Many Variations of a Single Image – Its Tedious

It is a tedious task to spread a source image in your target areas in various sizes. You need to do much of cropping and resize. Moreover, have to verify the input, whether the dimensions are correct or not and assign the correct image variant to the appropriate target. Gosh, it is a time-consuming task.
With CMS website redesigning, you are going to get a contemporary CMS that creates variants on the fly. Simply point the source image to the multiple target areas and leave the rest upon image engine.

    1. What Time You Take to Publish Breaking News, 15 Or 20 Minutes – Time-Taking

Gathering copy, images, creating or selecting tags, previewing them in multiple channels is a long 8-step process…. PHEW! Will you like to embrace such a long step to launch a breaking news?
Get ahead choose contemporary CMS that comes with highly flexible UI for editors. This UI editor would allow you to arrange the content faster into one authoring environment.
This featured UI would offer –

      • A layout editor
      • DAM comes with an image-view in thumbnail form
      • Can add or delete a list of components from the page
      • A tag manager for all into one-screen view
    1. Is the CMS Code Hiding from You? – Makes thing Difficult

That is surely going to make de-bugging difficult for you. Since, you are unable to access the code it becomes difficult to find and fix issues. Worse can happen, you have to request a quote to the CMS vendor or a partner if you want to customize your CMS. Since, many vendors do not transfer development or extension straight away to their customers.

    1. Do You Need to Re-Negotiate Licensing With Your CMS Vendor For a New Project – Poor Choice of Vendor

A vital part of the marketing is spin-up new projects. If your license terms dictates you to notify vendors for every new project and incurs additional fees, then it is your time to change. Most vendors in the marketplace are moving towards fluid licensing model that allow organizations to add domains without getting prior approval of the vendor.

Hope you are not facing face this concise list of pain points or hope not your CMS vendor is incurring undue expenses. If so the opt for a professional CMS web development.
Wait, make sure that the new CMS addresses the blockers and gives a boost to your publishing and development pace. Never concentrate of a long wish list or a POC that you might get in an Apache project, not in CMS. Since, a CMS never fulfills out-of-the-box needs. It would meet most of your needs, but that customization largely depends on the developer.

20 Essential Time-Saving Tools for Web Designers & Developers – Part 2

Hey, we are back. Nevertheless, have to make it fast, as we know our readers are waiting to catch up the next 10 essential website and front-end development tools. Hope you have started to implement some of them to reduce hassles when you develop websites across cross platforms.

Making it short – here goes ten more tools for web designers and developers that can act as time-clutter if you have multiple projects in your hand and have to run them on more than one platform.

1. Dreamweaver CS6

It is not only a great tool for the web designers & developers, but also for the mobile app developers. New Element Display in this new Adobe product helps to streamline process of selecting, adding, and deleting classes and IDs, giving developers more control on their designs.


2. Net2FTP

A great web design tool to help developers post project files using FTP login from any platform, even it does not matter whether you are at home or outside. It is a great way to achieve FTP login details at your fingertips.


3. Modernizr 2.6

Modernizr is a front-end development tool for the web developers that comes embedded with features such as browser capability checking, and CSS property checking. Comes with a big library and community to help web developers enhance their standards with w3. One important thing to note here is that it is free.


4. Yeoman

Essential web development tools to create modern web applications. It is a Google attempt to provide a free toll that combines different features of HTML, CSS in a single platform with latest inbuilt techniques. With this tool, developers can easily customize different apps easily across any platforms.


5. Apiary

This tool helps developers to mock up and document their APIs. This one nifty tool has the perfect blend of collaborative design, instant API mock, customized documentation, debugging, integrated sample codes and automated testing.


6. Progress Button Styles

These are a set of flat and 3D progress button styles where the button itself serves as a progress indicator. To create loading bars in an original and unique way, this tool gives a set of 14 ready-made Codrops article with different set of effects.


7. Tiff

A developer can have a huge perception of typography and can easily tell the difference between two fonts, but is it same for all? With various marketplaces such as GraphicRiver, developers get access to a pool of free fonts. For such instances, it is quite confusing to recognize the subtle differences between two or more fonts. Tiff can help developers identify those differences easily.


8. Gridset

Well this important tool comes with functionality to handle grids. Now the designers can add columns, define grid ratios and set gutters to make their website design more responsive and effective.


9. Pixel Dropr

Pixel Dropr is a Photoshop plugin created by UI Parade, it allows designers to create icons, illustrations, photos, buttons and other elements that you can easily drag and drop to any PSD file.


10. Coment.Me

If developers needs instant feedback from their mobile or tablet version of websites, Coment.me can definitely help them. Coment.me helps to share URL, automatically generate the screenshot at a width of developer’s choice, and add comments, mark issues, share results with anyone.


As repetitive tasks kills productivity web designers or web developer’s needs to simplify their workflow with time-clutter development tools. Well, you can find more tools in the marketplace, so if you use some other tools, please share with us in the comments below.

Credit: Image

20 Essential Time-Saving Tools for Web Designers & Developers –Part 1

Awestruck designs, user-friendly browsing, responsive architecture attracted you towards the website, but do you know the names of the web designers who designed such a great website???

Well, you must recognize the men behind such good approaches – it is the web designers and the developers making websites feasible across cross-platforms. Web designing is a tough task and having access to the right tool can make a website look compact and browser savvy. Therefore, what are those tools that can help web developers design a great website.

We wrapped up a post where we are going to share 20 essential design tools that every web designer’s toolkit must possess. Just as we said, this is the list of essential design tools, well not necessarily applicable for everyday use, but these tools can save time. These time-clutter tools will help designers and developer to overcome difficulties in the process of development across cross-browser applications.

20 web-design and front end development tools in one list…phew, that can bore you, so we though to keep it short and engaging by separating the content in Part-I & Part-II. So, let us go for the Part-I –

1. Fontello

Need to generate icons, then this tool can help to customize designs according to website demands. A free of cost tool carries necessary icons for making responsive websites. However, WordPress users will find it easier to work with pre-installed plugins, but for front-end developers this is a perfect resource.


2. MockingBirdMockup Tool

Just as another wireframe tool to make house or interior designs. It has many icons on their left side panel, which developers can easily add by dragging and dropping. The icons relate to forms, images, videos etc.

MockingBirdMockup Tool

3. Gratisography

If you prefer to use ultra high-quality pictures for websites, and do not know the right place to get them, then look up for Gratisography. It has plenty of images to browse, and you can do whatever you like. Well, it does not have a category order, but then again you are not going to use these for important projects.


4. Bugherd

Make the websites go bug free with well-structured way of feedback handling, and error fixing, without the interruption of the email.


5. Foundation 5

Best prototype tool for web application that includes guides about how to deal with the latest web issues. The latest release of Foundation 5 includes help for SASS CSS preprocessor. Therefore, if you develop a website with latest CSS trends, this is the ultimate best.

Foundation 5

6. Dabblet

Open source web tool that helps to check and test HTML/CSS snippets in real time. Dabblet works comfortably with all modern browsers.


7. Brackets

A great editor tool loaded with some powerful functions such as browser reloading, CSS syntax checking, error handling and function searching. It boosts the development work effectively.


8. FlatUI Colors

Quit the use of same colors; better grab Flat UI type of colors from the website when you work with Flat designs. Just clikc on any of the color and grab the code, you can switch between the output formats – HEX, RGB, etc


9. Subtle Patterns

Definitely, a great tool to get some cool background patterns. At present, there are about 400 patterns, free to download and can preview it on the page itself.


10. Meet The Ipsums

Look for more choices of online Lorem Ipsum styles at this website. It is more like a novelty, but we should respect our individual needs. Replace that old Meow Ipsum instead of the standard one, it is refreshing.