Building a SEO-Friendly Mobile Website Designs with UIPL

The most critical mission of today is go mobile and after April 21 you must join the bandwagon of mobile commerce Google is going to reward you based on your mobile presence. Now you can make your business get a slog over there. You need to play every ball of the match and score at least the optimum score to make a viable mobile presence.

We came across the recent guide in SEO PowerSuite where it shows that 90 percent of the users switch between devices to accomplish a goal and mostly are shopping websites.

Mobile is the most critical mission because –

  • It has become the mainstream since the launch of iPhone in 2007 and following them in the next twelve months other mobile manufacturers started to release their products. Today there are more than seventy percent people in US are using Smartphone.
  • Mobile searchers are potential buyers and over 50 percent of the people uses to their mobile to decide what to buy and where to buy it. In 2013, more than 30 billion inbound sales calls to US came from the mobile searchers.
  • The mobile searchers are going to take an action soon, 76% takes the action on the same and 63% within few hours.
  • Google is putting more emphasis on the mobile presence of a particular website. The business with a poor mobile presence suffers a setback and a potential downgrade in their purchase status, so they are pushing business to make mobile-friendly websites.

What is a mobile-friendly website?

As a mobile website design company, we have been working hard to make our clients understand the need of mobile-friendly websites, who drop us with queries –

  1. As per Google, a mobile website is a platform or an environment that avoids software that is not common to mobiles such as Flash.
  2. Use of texts that are readable from any distance without zooming
  3. Optimizing the content to fit different screen size and users do not have to scroll or zoom
  4. Placing links far enough so that users can tap the correct one easily

Therefore, how our clients can can make a SEO-friendly mobile website to bolster the business action and increase the mobile customer database.

They can optimize for the mobile local search. Among the twenty percent searches of Google four billion searches is local and on mobile, it is close to 50 percent. If you run a local business, you must make sure that your business is visible to mobile users. For that

  • Make sure you have listed yourself in Google, Yahoo, Bing’s “Local”

This will help your companies with a physical address within the city to appear in the search query. Local listings appear above the organic results this means a mobile user is going to see your local listing at first once they scroll past the paid listings. Well, there are more than 250 local directories such as Google Maps, Yahoo, Mapquest, Bing, Yellowbook, Yelp, Superpages and Apple Maps, Internet Yellow Pages, and review sites your local business ought to be listed on for better mobile presence.

Depending on the budget and competition, you can use the paid marketing tool to generate leads from the mobile searchers.

  • You can choose a mobile solution – responsive design, parallel mobile, and dynamic serving

Responsive Design

That flexible layout responds automatically to the screen size of the device used

Parallel Mobile 

Well, this concept is of a duplicate mobile site and a separate URL such as and more the mobile visitors it will

Dynamic Serving 

It serves as a different page, depending on the device, but on the same URL

NOTE: If you have hosted your website on WordPress you can use Google’s mobile-friendly test page to see if it’s mobile-friendly.

  • Make it easy for the mobile searchers to call or search your business

User activity on your mobile site is yet another activity and considered as the greatest ranking factor. Do make sure that they have easy access to the call to action buttons and map.

Make sure the pages do not take much time to load

Reduce number of HTTP requests and optimize your images that will make your website load faster. Check in with Google Page Speed Insight to know where the problem exactly lies and know how to fix them. Here are some techniques that we prefer to use in our lab while developing SEO-friendly Mobile website designs.

  1. Have just one external CSS file and one external script file.
  2. Make sure to place the internal JavaScript at the bottom of your HTML, before the closing body tag.
  3. Minify CSS and JavaScript
  4. You can combine multiple images requests into just one with CSS Sprites
  5. Use Date URLs
  6. Make sure to avoid HTTP requests by tracking and reducing broken links
  7. Make sure to have browser caching
  8. As for optimizing images, you can use jQuery plugin or responsive image solution to swap larger images with smaller ones.

Must avoid some common mistakes

  1. Stop using pop-ups they simply do not work on mobile devices we do not to use it
  2. Google’s indexing system used to resemble old text-only browsers, so search engines did not need to crawl. Therefore, to prevent unnecessary crawls webmasters would often block these files in robots.txt, but in past November 2014 Google officially announced that if you interfere with the indexing could hurt your rankings.
  3. If you run a parallel mobile site, mobile users redirects to the corresponding mobile version of each page. If your site redirects the mobile users to the mobile site’s homepage both for the Googlebot and the users is really a problems, faulty redirects is one thing that we work on

Whatever may be you need to promote on mobile, as your business might belong to a variety of domain, you must build a strong mobile presence. As a mobile website design service, we have been providing our customer with mobile friendly design as per Google Algorithm update

Hire our mobile website developers today!
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Must Haves of Landing Page Design and CTA Buttons in 2015

CTA or call-to-action must be done right if you love to convert. Now that’s a little funny, as we all love to convert. A website is built for that. But it must be implemented in the right order on your landing page. CTA is a path to call visitors for a number of actions such as –

  1. Lead generation
  2. Invite blog/social media/e-mail followers
  3. Subscribe to newsletters of events

You can use CTA on any page of a website to get people to click where you want. But it’s a little different today as we are going to sign on for something talk about CTAs in the context of landing pages. This means to get a customer to sign for something is very little and in the first page, they will see a company’s website as well. You can do that efficiently to help client sell their products.

Here are some ideas from a #1 Web Design Company that will help to design a CTA button in the right way –

Use text to drive conversions

We want the CTAs to turn a visitor into paying customer and we want to do it in an efficient manner. The longer it will take someone to sort the landing page fewer chances will be there to have clicks. Use the landing page to show a potential customer what is in it for them.

A part of the challenge lies in the hand of the copywriter. As a designer, you just meet the challenge what exactly your customer wants to accomplish with their CTA thus find the most compelling way of implementing that. Be brief, smart, and clever.


Read More: 10 Myths of Landing Page Design that Works

Speak straight

Your landing page should convey the most clear and singular CTA whenever it is possible. While a company will often have ways to interact with the customers with short memes such as Read our blog,” “Buy our product” and “Contact us for more information” which you can use anywhere. But in the landing page design you should implement the most effective technique so that the visitors sticks to the landing page. Narrow down the searches to a CTA, as it is the most important source of conversion. Leave other goals to different other options in the page. If it requires some additional tasks on the landing page, make sure that you create a visual hierarchy so that the users click on the most important task in the beginning.

Eyeing on the fold

The fold is a point where you start scrolling to look at the rest of the page gradually. What does it lie above the fold when you see it immediately upon entering the website and what is strategically placed below. There is a whole science to determine whether the CTA should be placed above or below the fold. The decision influenced heavily by the type and amount of information you have on the landing page.

In our web development company, we help our clients to decide what is best and help in calculating what supporting information will get the point across and if that information must lie before you call your user to action. In most cases, we keep the CTA above the fold, but there is no such strategy, that will work 100%.

Looking into those nitty-gritty details

By now, you all must have known the basic design and the strategy of the design elements and principles. They usually apply in most of the design challenge. In creating the CTAs we have to keep a couple of things in mind –

  1. COLOR – Contrasting but complementary colors to help make a button stand out, but it is not something clear to the users it is more jarring than you know. Make sure that you understand and work on the brands color scheme and how far you can get a break from it.
  2. SIZE – You must correlate very closely with your colors. You must consider various elements on the page and what big it is to your CTA. You have to grab the attention while still keeping the page balanced.
  3. SHAPE – Also helps to balance out of the page by tapping into a certain mood. Does your style requires those harsh angles or needs smooth curves to help direct the users eye towards the most important information on the page.
  4. WHITESPACE – Just like all those good web design, whitespace is one of the major factors to direct the eyes straight to the call to action button
  5. SYMBOLS – They can be the best friends when it comes to designing a CTA button. You can use an arrow to clarify what the CTA button is going to do for you as long as you do not consider something to crutch and cover those unclear designs.

On the final take

We can share you with all the ideas on CTA, but it is going to depend on the various situations. What works for the landing page is not going to work for the others and the best way to map is to find out what is going to convert more.

Suggest that to your client as we do the same at our web development company. We ask them to perform some sort of split or A/B test (our Testing Center of Excellence does that for our clients). In the test, we show one version of a web page to certain customer segments and an alternate version to the other. This helps our clients to assess and measure which version on the site converted more customers for them. And as Web Design Company we greatly pay attention to this aspect when you have a company perform these tests on your work, get to know what happened so you will be better prepared to create options on the next project.

We just summarized some of the features and must-haves for landing page design and CTA buttons we will like to have more inputs from you. Do share in your valuable comments.

ZincNow – An Event Photo Sharing iOS App

Project Initiation: August 2014
Project Completion: January 2015
Total Time Taken: 5 months
Project Type: Event Photo Sharing App
Compatibility: iOS 7.0 or later. Compatible with iPhone, iPad, & iPod touch. Optimized for iPhone5


You must have come across a number of event photo sharing iOS apps and we agree that they all have something unique in them. And with the world turning tip-to-toes into click-o-maniacs, photo sharing apps have been the hot favorite among Smart users.

Zinc is also a social photo-sharing platform that has many stored app goodies for their users. Unlike others, this event photo sharing app crowdsources photos from friends and other event participants quickly and painlessly.

USP:  You no longer need to remind your friends to send you their photos from the “One Direction Live Concert” or from the “Prom Nights.” Whether you have taken the snaps or not, event photos will be on your profile feed instantly anytime and anywhere.

2. Registration A4a. Home page

How to Use Zinc

Too easy! Zinc works in just three steps –

  1. Upload photos from the event you want to share to the Zinc photo library
  2. Select one photo and click ‘Create Event’
  3. Enter the event details, and click ‘Save Event’

VOILA! You’re done…

Zinc will do the rest for you. It will start sensing which of your other photo belongs to the album, not only that it also helps you friends and other active users know that the photos they have photos belongs there as well.

6. Event details12. Photo details

How UIPL Helped ZincNow

No matter what you spend on professional event photography, you know that the guests are going to record the event whole day – every corner and glitches starting from the stage to the crowd, lights to food stalls. Thus, several apps have made it to the App and Play Store to crowdsource photos under a single album. It allows you to access snapshots captured at the next festival, party or wedding you attend.

ZincNow also wanted to work on a crowdsourced photo-sharing app, but with a twist.
Zinc people wanted something exclusive and unique that will help them to revolutionize the world of event photo sharing. As most of the app was doing well in their respective features, Zinc took on the idea of geo-tagging and location based photo detection. Thus, reduce your effort to search for a location based event album. You simply need to add the photos and leave the rest to Zinc.

11a. Photo library13a. Create event

Developing ZincNow at Our Lab…

At UIPL, we just did the same what Zinc wanted. However, we faced many technical challenges in the design and the architecture but our developers did it finally! Flexibility, scale, and high availability are core considerations. The app is fun and has a sticky user experience. We made sure that the app maintains quality and speed while sharing photos of different sizes across diverse devices in real-time. Mainly we developed the app for iOS platform in the first phase, but Zinc plans to launch multiple OS versions soon. Offering high security is always a critical option, it’s important for the app to protect the users information and content giving them the power to connect each other, create albums and share visual contents at a granular level.

Zinc people required an agile development model, which meant continuous delivery of a consistently production-ready app with enhancements. The short time frame requires full focus on the essential features and attentive management of the requirements under variety of stakeholders.

Its common for the apps to look for balance of feature inclusion, performance and quality, cost-effectiveness, and time to market. But for Zinc’s case they required higher confidentiality, intense competition and potentially huge visibility. And the project became intently successful in the hands of mature and experienced software architects and designers.

8. Profile page9. AddRemove Friends

Exciting Features to Keep You Glued to the App

  1. Most unique feature is their sharing option which ranges from – Private profiles, friends of friends sharing, public and more.
  2. It is able to sync all photos from you, your friends and others in a consistent timeline. Well, the app makes sure of no random assortment of photos.
  3. You can keep a tab on your friends list and decide on the audience with whom you want to share the event photos.
  4. Enables location based photo sharing and tag photos that belong to any particular event saving you to sift from camera roll
  5. You can create 5 (max) #hashtags to popularize one event

To know their other features you need to install the app and enjoy a breakthrough experience photo-sharing world.

How Can You Access Zinc?

You can sign in to ZincNow app with your phone number. It adds up your friend from the contact list, and if someone is not registered on the app, you can easily send an invitation to add him or her – Just like Whatsapp! If you lose your mobile, the photos won’t. You can soon access it if you log it with the same phone number or from a friends iPhone, that’s terrific! No loss of data, as images saves on the database.

To ride on this breakthrough app simply visit iTunes store and download the app today.
Their App Store address is –