UIPL Will let You Know How to Choose the Best MV Framework

Over the last few decades, a number of website designing technologies have been developed or developing. Starting from the coding to designing, the web design and development companies has experienced enormous technological drift that makes the job simpler for developers & designers and convenient for the users as well.

The web designing field is currently moving through a phase, which witnesses the rise of the Model-View-Controller framework, popularly known as MVC framework. Ti enables the website designing an easier job indeed.

At present, you will come across three popular MV frameworks popular in the website designing companies. These frameworks are – AngularJS, Backbone, and Ember.

The web designers tend to choose any one of the framework stated above. In order to help you with the best framework, which is compatible for web designing here, is a guide from our UIPL design and development team to help our readers distinguish between all these three MV frameworks and know what will work the best for their business.

Introduction of AngularJS, Backbone, and Ember Framework

1. Before we get down discussing these frameworks let us have a quick look on their benefits.
The choice of the right framework will let you deliver the project on time, so we invest time in choosing the right MV framework for each project.

2. Helps to maintain the code in future.

3. The solid and stable framework is going to help you achieve greater heights in the field of web designing.

Common Things between AngularJS, Backbone, and Ember Framework

The most common factors are –

1. They are all open-sourced

2. They possess the ability to solve the problems of creating Single Page Web Apps using MV designs

3. You will find them released under permissive MIT license

Each framework has their own set of views, data models, events, and routing. So let us have a detailed view of the current trending MV frameworks that would help to select the appropriate framework for the project.


AngularJS released in 209 is one of the important parts of the commercial product that is popular as GetAngular. AngularJS comes with the most unique and innovative features and includes the two-way data binding, easy-to-test code, dependency injection and extending the HTML dialect with the use of correct directives.


AngularJS framework has brought a number of innovative concepts for both designers and developers. Most of the people prefer to use AngularJS framework for their projects. Google backs the project. The core team of AngularJS constantly pays attention in growing and improving the developer’s productivity.

Angular Expressions used in the AngularJS framework used in the View layer of the Angular. This expression language is powerful, that allows the developer to use the complicated logic and perform assignment operations as well as necessary calculations inside the view templates.

Read More: Top 10 Reasons to Use AngularJS in Apps Development


BackboneJS is the lightweight MVC framework released in 2010. Well, it quickly became popular as a lean alternative to the heavy and full-featured MVC frameworks like ExtJS. Many services have adopted BackboneJS such as Flixster, Pinterest, AirBNB and more.


Backbone is a lightweight framework with fast and small memory footprint. It comes with a great documentation process in which you will find the code is simple and heavily documented. Apart from that, it comes with an annotated version explaining in detail how the framework works. You can move the entire source code while getting familiar with the working process in a short span.

Backbone is not always favorable, as it does not provide any kind of structure rather it comes with some basic tools that one can use in creating structure or just leaving it on the developer to structure the application or number of blanks to fill. This framework helps to concentrate on the memory engagement, one of the important factors to consider.


EmberJS derived from Sproutlt and then later by Apple came to the market in 2011. Originally, it belonged to SprouCore MVC framework in 2007 that later resulted into the development of the Ember framework.


Ember.js favors “Convention” over “Configuration”. Technically speaking it conveys that instead of writing a boilerplate code it is automatically going to configure the settings by itself. Such things might include automatically determining the name of the route and controller while defining the router resource. Ember even raises the bar by automatically creating the controller for the resource.

API of the Ember framework changes frequently before it becomes stable. It has a number of outdated content that does not work any longer. It confuses the developers who are the novices in the framework. You may also face some of the breaking challenges as well as those that cause StackOverflow instances.

This descriptive post from Unified Infotech on AngularJS framework, Backbone framework, and Ember framework would help you to choose the best one for your project. Now you would have a clear idea to choose the best MV framework for your next project.

NOTE: ***AngularJS and Ember include a template engine while the Backbone leaves it on you to choose the appropriate template engine of your choice. AngularJS framework has an innovative approach extending HTML, Backbone prefers the minimalism and Ember has a holistic approach that widely embraces the MVC architecture.

Google is After Running Mobile Web Less Slow with AMP

Google may or may not have intended to have something of deeper understanding to announce their new instant publishing product AMP at Sadelle’s, known for its bagel. There are has been a lot of escalation in the technology in the past few years and we have found the big daddies to fight over almost every aspect to change the media industry forever.

The last few months, there are some quick launches let us take a wrap-up of them –

1. Facebook launched Instant Articles

2. Twitter launched Moments

3. Apple launched Apple News

4. Amazon thinking to give away The Washington Post to Prime subscribers for free

Now Google plans to join the race. Well, we can guess from now that these tech giants and not the publishers will be steering the chief distributions of news that we consume daily.

Google has launched their new AMP short form of the Accelerated Mobile Pages Project and it is a continuation of the trend. However, the tack is different from Facebook and Apple. Google is after all about web thus AMP aims to ensure that the web content loads much instantly and look sleek as it would have done with the native apps. As per Google’s head of news Richard Gingras, “This is about the World Wide Web,” “This is about making sure the World Wide Web is not the World Wide Wait.”

The end goal is not that like of Facebook’s Instant Articles, which helps the publishers like National geographic, The New York Times and Buzzfeed to publish stories directly to Facebook. Therefore, users never have to click out of Facebook to read an article. The stories are going to load ten times faster.

When we talk of AMP, we will find that it is a part of the open source project at Google. While Facebook onboard the publishers leaving others to wonder how their stories will appear in the New Feed, Google in comparison to them is not at all selective. They are opening publishing platform for all. What’s more, the opening code base on GitHub allows the developers to write the code easily. AMP is “a deal-less environment.” You have no particular nations participating in it, open source projects means we all can participate irrespective of your nation or background, Gingras puts it.


Google has been working at present with selected group of publishers to test AMP like Buzzfeed, who have also collaborated on Instant Articles. Dao Nguyen, BuzzFeed’s publisher, says she does not see the two products as competitive. “It’s completely different,” she said. “This is the web.”

Google announced AMP on October 7 Gingras says the new format won’t be live until “a later date.” It will be working peculiarly in this way – people types in “Bruno Mars on the mobile web, and soon will find a carousel of stories with brighter images and clickable headlines. Click on a story, content, image, and advertisements, all will be loading instantly and simultaneously, so a slow-loading ad will not cause a page to scroll up or down abruptly.

Now the question is when AMP opens to the public, how will this new format affect the mass of publishers and their search engine ranks? Google is not going to privilege certain formats over others, so publishers can choose to try to maximize performance on their own.

It is will interesting to note down the reaction of Facebook team after all an article becoming AMP compatible will show up instantly on the Facebook, according to Melissa Bell, co-founder of Vox.com and vice president of growth and analytics for Vox Media, which is an early AMP tester. This could help the users rather the publishers to surface contents on Facebook faster without having to be part of Facebook’s walled garden.

The Google is leveraging the mobile web solution with the de facto advantage of speed as they feel, “Anything less than instant simply shows a degradation and decline in engagement,” says Gingras. They hope to provide the publishers with faster, cleaner content on the web will drive engagement. Users put less attention to the web as they know that there is something else ready to read if one articles just does not open in the nick of time.

One of the greatest beneficiaries will be Twitter, while they are not dealing with the publisher but are playing a pivotal role in the News platform. Most recently, they have launched the Moments feature which makes new easier to follow Twitter, by organizing Tweets in chronological manner, you can also call it a coherent timeline. Twitter is now going to load articles or news automatically compatible with AMP as AMP files, this means it will benefit from the same speed inside the Twitter app.

Technically speaking, Google plays the decisive role in determining which news is important, so do Facebook and Twitter plays a similar role. These platforms are not only determining what news matters to us, but they also deciding on the best way to present and publish it, as well. And as they continue to achieve success, the media industry will increasingly look to these companies for evidence of what works and respond earlier and what not. It is going to change the way we read news!

Thus, spanking new opportunities opening up with the Web, hence responsive website development company looks for new possibilities to jump-in.

User Experience Takes Ecommerce Business a Long Way

It rolled on the ground as a toddler and now it has turned into a giant juggernaut – ecommerce business has come a long way in the past few years and it is going to stay for a long time. With the rise of the mobile and ecommerce shopping trend has been breeding as one of the million-dollar industry. It has now a growth potential of about 50 folds. According to Forbes, ecommerce market of today is worth $6.7 Trillion by 2020.

And, who is the pioneer of this market it is none other than Alibaba.

(Read More: Alibaba Biting the Ecommerce Pie of India)

It is a shocking revelation that the brick and mortar retailers have replaced with the online stores. You will find that the credit of the success of the ecommerce industry depends on the technology advancements that turned our life simple.

When we want to choose the items of our choice and have it delivered at our doorstep, we want to manipulate it through a few clicks on the mobile or tablets. We want to shop in the comfort of our home and the warmth of our home, trudging ourselves with varied temperatures and dealing with long queues at payment and in the trial room. We will find the mayhem often found at the large shopping center that is surely bliss for many.

With the use of cutting-edge solution and Neoteric innovation, few things are able to improve the design of the ecommerce web store. Let us take a close look at them.

Every Brand Must Emphasize On the UX and Customer Engagement

The proper user interface design helps to decide whether the customer will be impressive by its products, to create a value proposition on the website or app for the eCommerce merchants. At our ecommerce web development company, we make sure that a properly designed app or website to keep the customer engaged and help the company create a brand affinity, network and improve cross-selling. Here are some of the features will enable you to enhance the user experience –


1. Must display a better product with a catchy description – It is important for the website to give a visibility to your online store. It must zoom in and out and various other functions should maintain properly. At times, the description added is not enough and customers end up buying something irrelevant.

2. Must be convenient enough to add coupons – Many customers visit the websites due to coupons. Customers are sure to download an app that promises a discount coupon. What will happen if they provide you with a coupon but not a place to apply it? So the app must have convenient places to apply it.

3. Abandoning the shopping cart – From the toddlers to juggernaut everyone faces the issue of abandoned cart. What stop a user from buying a product, have you ever given a thought to it? Well, customer likes everything simple. Ease of issue should be your prime focus since sloppy navigation makes your customer abandon the cart.

4. Hosting reviews – The buying decision of the user is no different than buying it from the outlets. The user’s choice is driven by mouth. So, always provide a scope to provide a review or give feedback on all products. It helps the users to take a completely informed decision.

5. Intuitive search bars and personalization – it is important to keep the customer engaged by investing more in the robust order to fulfill the status, fast customer service, personalization and intuitive search results.

Personalization is of the method to refine the approaches by every online marketing business. Say if you log into a website/app in search of a “Sling Bag” and you search the site and leave the site after a few clicks. On your next visit, you find the search results page display top three previously viewed items personalized just for you. This makes sure a high conversion rate as well as boosts better customer satisfaction and builds a long-term relationship with the customer.

User experience design is going to affect the company directly as well as add some more bucks to the revenue stream and if you do it right you can create a long-lasting value.

Contact us to meet your ecommerce shop requirements this holiday season and reap more revenues!