It feels like only yesterday the phrase “there’s an app for that!” was being thrown into conversations left and right, followed up by an animated description of said app features and how it makes life better. Fast forward to today and the novelty of mobile and web apps has worn off; as access to the internet reaches more and more people, the mentality has shifted to “you don’t have an app for that?”
A growing marketplace
When deciding to embark on an app development project, one of the first variables to look at is the size of the current market and what analysts predict it will be five years from now.
As the physical devices that power apps become more affordable, the demand for apps is only going to grow. In 2017, there were 178.1 billion mobile app downloads — and it is predicted that by the end of 2022 that the number of mobile app downloads will have jumped to 258.2 billion. 1
When we get up into the “billions,” it’s tempting to assume the opportunity is big enough that it doesn’t warrant further research. However, this would be a mistake. In your evaluation, it’s important to remember that a larger market does not equal larger profits.
As the print media industry can attest, simply moving content onto a digital platform and expecting the same payoff as an old business model is making a reckless gamble with your business’s future. So, before you jump into developing an app for your business, you need to be certain that it will help you meet your business goals — which might be access to a bigger audience, the development of a new revenue stream, or a way to add value to existing customer relationships.
To fully understand if there is a market for your app idea, you need to incorporate industry data and trends that will impact your app. Keep reading for stats relevant to fantasy football software.
In the U.S. and Canada, the end of summer means the beginning of American football season — and now fantasy football season, a math-based game based on the real-life production of NFL players. Using fantasy football software, a player pays to create their “perfect” imaginary team which goes on to competes with other players teams throughout the season. At the end of the season, numbers are compiled and the best fantasy football players win big prizes from the outcome of real-world games.
Just like American football, fantasy football is a U.S.-Canada phenomenon and is classified as a game of skill (not a game of chance, which would fall under illegal gambling). The Fantasy Sports Trade Association estimates that the industry is worth more than $7 billion a year in the US and Canada alone. 2
There are two business models that fantasy football covers:
Fantasy football software developers have played a big role in helping businesses to leverage technology to monetize — and generate demand — for this once niche sport.
FanDuel and DraftKings, two of the largest names in the fantasy football business, fund their platforms by charging players a participation fee. The participation fee allows players to win NFL-sized payouts and prizes. Fantasy football businesses that charge a fee for participation take a cut and then allocate the remaining balance fund prizes and payouts. For reference, FanDuel takes approximately 10 percent of the fee; and, while 10 percent might not seem like a lot, when you consider that the industry is estimated to generate $14.4 billion in annual entry fees alone by 2020, it’s easy to see why an entrepreneur would want to cash in on the fantasy football craze.
In addition to business operating expenses, fantasy football website software makers have had to allocate portions of that 10 percent “rake” fee on regulatory battles and lobbying.
Charging users a fee to access a platform isn’t a new business model, but it does require one to understand the tradeoffs that come with “premium” plans. For example, Spotify and Hulu have premium plans where users pay a monthly fee to access everything on the platform — and not be served advertisements (a feature that is important to these customers). Serving ads when charging users a fee is a very fine line that can easily be crossed if a company is in need of a new revenue stream (as DraftKings and FanDuel learned in 2016).
Around the same time that DraftKings and FanDuel opened their fantasy football websites up to nascent custom advertising (co-produced videos and tournament sponsorships), they also caught the attention of former New York Attorney General Eric Schneiderman — so pushback from “premium” players who would begin seeing ads on the platform was limited. 3
In contrast to fantasy football business models that derive revenue from player fees, there are others that are free for players to use — but come with ads attached. Players on fantasy football websites, like Yahoo Sports, ESPN, and NFL.com, expect to see ads on these platforms because they are free to use. It’s the same mentality as to why people don’t mind seeing ads on Facebook and Google: if they aren’t paying for the product, they recognize that they are the product.
Advertising-based fantasy football websites are successful as a business model because they drive huge amounts of traffic. Whether its because they are the officially sanctioned association of the sport (NFL.com), are an iconic brand with multiple distribution channels (ESPN), or a 20-year-old sports website (Yahoo! Sports), these fantasy football websites have the added ability to cross-promote their other owned media assets (ensuring advertisers reach their goals and see a positive return on their investment).
Like many other advertising-based businesses, some fantasy football websites leverage their free content to upsell additional services. For example, CBS Sports users can pay a fee and upgrade to receive the ability to customize choices and get access to more teams.
Just as the rules of every sport are different, each group of fantasy sports players will also unique. Before you embark on building fantasy football software, take the time to understand both the industry (and its regulations, if applicable), business model, and target audience. However, if you’ve checked off these boxes, keep reading for our guide on how to make a fantasy football website.
When choosing a name for your fantasy football website, it should be concise, memorable, and related to football. You can check the availability of different domain names at online enlistment registrars (e.g.: GoDaddy or Google Domains). After you have picked the site’s name, purchase and register it.
There is no shortage of fantasy football sites — and each has its own business model and goals. Perhaps you want your fantasy football website to be a place where other players gather to share ideas and strategies and you plan to monetize it using Google AdSense. Or, you might want to include a fantasy football calculator on your website with your unique forecasting methodology.
Whatever your specific fantasy football website requirements are, be sure you develop your vision and define business goals before building. If you’re working with a website design and development company, understanding your business goals will be one of the first questions they ask you when starting the project.
There is no shortage of web hosts — and each caters to a particular type of website. A fantasy football site will require a web host that can support a large influx of traffic and regular content updates. Users of fantasy football sites refresh their programs consistently and visit the site every day: make sure the web host you choose has a good customer service reputation should any issues emerge.
Every website host provides clients with simple directions on how to transfer their website files. And, before you launch your dream football site, ask your family/friends to test it out for you. Glitches in the code can mean the difference between a visitor converting or bouncing away to a competitor fantasy football website.
When it comes to marketing your fantasy football website, be sure it is optimized for search (if you are working with a reputable website developer, they will properly setup your on-page foundation). Take advantage of social media websites like Facebook and Twitter. Or send out an email blast inviting other fantasy football players to check out your new website.
As smartphones continue their market penetration — and technology becomes more affordable to the masses), businesses have shifted their digital strategy to meet consumers on their preferred device: mobile. And the fantasy sports / legal gambling industry isn’t leaving any money on the table when it comes to capturing players on mobile devices.
The millennial age of fantasy sports players is convincing business visionaries to make Fantasy Sports Mobile Design before web applications. Studies a year ago demonstrated that individuals are investing 88% of their smartphone time utilizing applications. What’s more, in the world of fantasy sports, the next-gen mobile is inclined to download a games application basically in light of the fact that is the standard with or without related knowledge of playing fantasy sports. This has suddenly opened the fantasy sports market to a larger user base that is holding up to get the thrill from playing some sort of games on the mobile application.
The number of mobile apps downloads worldwide starting in 2016 is 102,062 Million and specialists trust it has quite recently begun. That is on the grounds that mobile phones are currently turning into a standard with an expanding the number of individuals changing to mobile phones because of affordability and simple accessibility. The Mobility Report by Ericsson is stating that by 2020, comprehensively there will be 6.1 billion mobile phone users drove by a huge development in less mature markets.
Now, when you want to develop a fantasy football app for Android, you must follow these criteria to flourish in the market.
At Unified Infotech, We’ve curated some new and thrilling fantasy football games that are unique and would surely distinguish your fantasy football start-up from others.
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