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Made with 
in NYC
The client is an American multinational mass-media and entertainment corporation. They are one of the United States’ Big Three television networks and a major Hollywood film studio.
The marketing department of the client approached us with two problems:
After conducting thorough research on the existing business processes and figuring out all possible future use cases, a customized web application was proposed.
We built a robust web application powered by microservices architecture, which connected with the existing enterprise back-end and database. The application was built to perform multiple data modeling on actions customized by us and provides details on the ROI data for the advertisements targeted to the customers. Additionally, it serves as a seamless and intelligent tool for their internal employees to modify customers’ advertisement plans on the go with the help of an intuitive recommendation engine.
Results Delivered
The application was widely appreciated by the client and the end-users, who are some of the world’s most distinguished businesses.
This application reduced the workload of internal employees by more than 90% while recording a 15% increase in ROI for its customers on the plans recommended by the sophisticated engine.
