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The Science of Colors and Website Conversions

Mar 22,2016
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Colors have a beautiful way of uplifting our moods. They lift up our spirits, relaxes the mind, make us feel happy and spiritual at the same time. They bridge the gap between human mind and emotion. The relationship with colors with us is such that we celebrate its love and warmth with the ‘Festival of Colors.’

Well, since the advent of the technological era, the use of colors has graduated. It has made inroads in all the websites. Whether it is in advertising or website marketing, colors not only play an important part in branding your business but also echo the benefits of your business to your target audience. Most of the websites today depend largely on the kind of colors, not only to impress the visitors, but also to increase website conversions.

Over the next few paragraphs, we’re going to tell you about the psychology and the science of using a specific set of colors in a website and how does it help to increase conversion as far as e-commerce web development is concerned.

Social Media and Colors

Did you ever wonder why Facebook, Twitter, LinkedIn, Skype, and WordPress have blue color in common? In fact, blue is used as a primary color by all the social media websites. The color blue associates itself to something that is reliable and is calm by nature. Moreover, the color also promotes interaction. It is used in a variety of shades to communicate the core messages of brands.

Now, let’s see how blue is used in different social media websites and what do they echo

Skype – Symbolizes innovation.

Twitter – Communicates calmness.

Facebook – Creates a sense of trust and security.

LinkedIn – Echoes professionalism.

WordPress – Gives a feeling of stability and trustworthiness.

Pandora – Demonstrate creativity.

How Color Triggers Emotion?

If you take a look at some of the most popular brands around the world irrespective of the industries, you will see that black, green and blue are some of the most frequently used colors. Here, we present to you a list of colors and the industries where they are frequently used.

Black  – The color stands for bringing out qualities such as strength, accuracy, credibility and professionalism. It is mainly used in industries like Fashion, Marketing, Corporate, Finance, Construction, and Cosmetics.

Blue –  The color stands for bringing out power, business, profession and medical qualities. It is mainly used in industries like Government, Technology, Dental, Recruitment and Corporate.

Green – The color stands for bringing out instructional, adventurous, eco-friendly and youthful qualities. It is mainly used in industries such as Tourism, Human Resources, Science, and Ecology.

How To Use Colors in a Website That Increase Conversions?

At the end of the day, the primary purpose of a website is to increase the number of conversions. Colors are one of the tools used by the marketers to increase the conversions of their website. Now, let us see which colors should you use in a website that will make the contact page of your website flooded with business proposals and increase the number of customers.

  1. Pink Is Not HER Favorite Color

Yes, you got it right! Women love green, blue and purple. They hate brown, orange and gray. Most of us are always under the impression that pink is a color that woman are in awe with, but that is wrong. In fact, many studies have shown that purple, green and blue are the colors that are liked by them. Visit any cosmetics website or a women’s magazine website and you will get to know about it.

  1. Purple Is Not HIS Favorite Color

Males do not find brown, orange or purple appealing; instead, they are mostly interested in black, green and blue. These colors exude manliness and, therefore, are a hot favorite among men.

  1. Blue Is The Color To Go With….

Believe it or not! This is the most widely used color today on the internet. Every website you come across and most of the social media pages are using blue color. The reason is that this color has a psychological effect on the mind of the visitors. There is an element of trustworthiness and serenity that one associates with this color and hence, blue is so popular among all brands. However, do not use the color in any website that deals with food.

  1. Use Green For Promoting Outdoor Products

Green is one of the most call-to-action colors. It creates an urge among visitors, thus forcing them to take a look at the website. Though most of the time, you will see the color being used in a website that sells eco-friendly products such as refurbished items or any products that are organic in nature. However, one can also use it intelligently as this can be used creatively. For instance, if you have an e-commerce website, then you can use the color in the call-to-action buttons such as ‘Add to Cart’ or ‘Submit’

  1. Black Spells Luxury

So, use the color to reflect opulence, royalty and add sophistication to the look of a product. What most of the customers look for in a website that offers high-end products is the sophistication that it can offer to them and no color is better than black, when it comes to describing the royalty associated with a product.

  1. Use White

This might sound to you a bit old school and traditional, but white is one of the most powerful design features. The use of white breathes life in a website. It indicates freedom and spaciousness at the same time. Hence, if you want to use this feature on your website, then do not hesitate to do so.

There is a larger audience on the internet these days and millions of websites are coming up every now and then, with the right color strategy, one can definitely win over others. But, before giving a final say for any kind of device it is important to keep the target audience in mind, once you know the audience, then you can make the final move and make your website colorful like a painter who portrays a beautiful creation.

The UIPL family wishes everyone a colorful HOLI.

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