As the world is gearing up for Christmas and the preparations for the grand celebrations are at its peak, a golden opportunity stands for e-commerce websites and online retailers to earn maximum revenue. The brick and mortar stores come lively in this part of the year as they decorate their stores with ballons and many other decorative items. Carrying the same philosophy forward, even online retail stores are going a step ahead in order to make their website look as if they are in a celebration mood. With less than a week left for the big day, retailers are preparing for the big day with their unique sales strategies. After doing an intensive research, we have come out with some e-commerce sales strategies that will help you earn the maximum revenue during Christmas.
Before we proceed further, we would like you to know that Rjmetrics, a research company found that e-commerce revenue reached the maximum during November and December in non-holiday months, apparels, accessories, and computers are the products that mainly drives holiday sales. Moreover, it also found out that Black Friday generates more revenue in comparison to other shopping days of the year.
1. Strategy I – Give Your Website A Christmas Makeover
Just as you watch the stores decorated with mannequins of Santa Claus, Christmas trees decorated with colorful lights as you walk through the streets, in the same way, give a complete makeover even to your online store. Make use of festive colors such as red, white, green and yellow in order to make your website look more attractive. Make use of buttons and links and make it more interactive. Your homepage is the first thing that appears when a user opens your website. Hence, keep the home page as attractive as possible. Go for Magento based themes and make your store look creative and unique. You can also take the help of a designer who works in an e-commerce web development company to get an idea about website design during Christmas.
2. Strategy II – Announce Free Delivery On All Products
If you really want customers to keep coming back to your website especially during Christmas, then follow the golden rule of announcing free delivery on all your products or if you can also announce a special free delivery offer for purchasing a particular product above a specific price then nothing works better than this. It is ok to sacrifice a bit of margin in order to get the maximum return from the purchases.
3. Strategy III – Make Your Page Keyword Specific
If you want to get your website noticed especially during Christmas, then make sure that the keywords are optimized according to the most searched items during this time. Merely inserting keywords won’t solve the purpose, use the appropriate keywords in headlines related to Christmas. According to a research, 53% people will log on to online shopping website through mobile in 2015, hence also optimize your website so that it is easily accessible even through the mobile phone.
4. Strategy IV – Take Advantage Of Last Minute Shopping
Even if there is only a week left for Christmas, then don’t worry, you can even announce the last minute shopping offer now. All you have to do is ensure that you deliver the product to the customer before Christmas. Remember, the trend of an increase in sales starts from the Thanks Giving Day and it continues for many days. Hence, you can continue with your Christmas Campaign and get plenty of orders from customers.
5. Strategy V – Take the Help of Social Media
Spread awareness about the special Christmas offer through social media whether it is Facebook, Google+ or Twitter. Let the word spread among everybody. Blog about Christmas and any other thing related to gifting ideas. For instance: take a topic that says, “What to gift your sweetheart this Christmas?” These topics will spark interest among the readers and they will come to your website. Moreover, solve any queries or problems related to the product and the customers will surely come to your website.
6. Strategy VI – Take the Help of Paid Marketing
During Christmas, people tend to scroll more than a million websites in order to find the best Christmas deals. If your website has the best deal to offer, then don’t limit yourself in terms of marketing. Take the help of paid marketing in order to reach the right kind of target audience Take help of the Google Analytics tool to filter your audience in terms of demographics, age, location and then plan the marketing strategy of your product. You can also take the help of Facebook Page ads in order to get maximum visitors to your website.
7. Strategy VII – Be Clear About Your Product’s Return Policy
Communicate clearly about the return policy of the product along with the payment option. You might want to reconsider these options due to the special holiday season, but at the same time also keep in mind about the consumer’s psyche. There are a number of online stores that offer exchange and extended return policy, therefore, you need to plan out your return policy so that the deal is always more attractive than others.
If you are thinking that the strategies end here, then you are wrong. We have come up with some more creative strategies
a> While offering discounts, don’t reduce the price of the product too much as it can have a negative effect on your brand value.
b> Have post-Christmas Deals in January in order to keep your customers coming to you.
c> All the vouchers you offer must have the option of redeeming so that people keep coming back to your online store.
d> Keep updating your customer about their product’s delivery time. The purpose is to have faith on you.
e> Keep the option of fast delivery in order to assure the customers that the product will be delivered before Christmas.
There are a number of online stores that have come up today with plenty of attractive offers. The thing that will set you apart from the rest of them is how better you are able to capture your customers mind. All the strategies mentioned above will help you to earn a good revenue this Christmas season and help you stay ahead of all the competitors in the market. So, gear up for one of the most profitable Christmas this year.
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