Landing Page is the first page that a visitor sees. Therefore, it requires a lot of attention. You need to build it in a manner that it stimulates the visitors to take action as you expect. The suitable landing page also enhances the user experiences and enriches the marketing goals that you like to accomplish.
If the traffic steers to the wrong landing page, visitors are sure to abandon your website. You will face a tough time to gain conversions. Marketers take a heed before you commit such a nuisance. There will be no time to cry over the spilt milk later.
But before building a landing page you need to chalk our a great plan to summarize everything you need on your landing page to give wings to your business.
What do you expect your visitors to do when they arrive at your landing page? Will you like them to subscribe to newsletters? Will you like them to download an e-book? Do you want them to submit the basic information or you need to direct them to another page? If your landing page does not serve any purpose your customers will feel confused.
So set clear goals. It will help you to track the conversion rate of marketing campaigns easily.
Identify Your Competitor
What type of landing pages does your competitor use? You have to build something better than that. Anything less is not up to scratch. Check out what makes their user experience better than you do. If they do something new, try to imitate, but leave your own signature. Customers today has a flood of choices, so it is essential to keep a tab on the competitors update. This will let you think and grow BIG.
Who’s Your Audience
Target audience it is the reason for whom you are in the business. Once you go through the segmentation process, you need to position your company, introduce the product and brand in front of the audience. You need to understand that a little more. As a marketer to most of the decisions emotions drives the consumer. It is time to empathize with the expectations and aspirations.
The target audience of your landing page could be anywhere in the globe. You can drive traffic to your business with the help of social media, ads, emails or blogs. You need to experiment with the message depending on the source of the user to offer a unique experience. Business with different landing pages drives out more results. In the beginning, you can find out the sources where a majority of your traffic comes. So get on with the variation to those sources before moving ahead.
Design a perfect landing page so that customer who clicks with the hope to find something useful, get as desired. Make sure that the landing pages contain the call to action link and a smooth navigation as well.