Copyright 2024 Unified Infotech Inc. All rights reserved.
Made with 
in NYC
Deloitte recognized Unified Infotech as one of the fastest 50 growing tech companies
In this post-pandemic world, as continuous disruption unfolds, businesses need expert guidance and proven talent for their web development priorities.
As a smart and agile software development agency, we custom engineer sophisticated digital solutions, that enable our clients to stay ahead of the game, and thrive in this ever-changing digital landscape.
Accountability
Quality
Proactivity
Agility
13+ years
in the business
300+
Global Clients
200+
Digital Experts
How about engaging your audience in 5 seconds with a stellar web design experience? Our strategic planning and design methodologies can make this happen.
From ideation, concept development and prototyping to finally launching your website, we do it all with our 13+ years of experience as a leading web development company in New York.
We go through an in depth research to offer you a brand strategy that’s better than your competitor’s to position you absolutely high and memorable in the market.
Boards & Beyond
We partnered with the client to transform their dated legacy system into a modern-day eLearning solution with advanced capabilities and a seamless user experience. The solution recorded 2x sales and 3x user engagement in just 1 month post launch and continues to grow rapidly.
Media
We engineered a robust web application for the client’s marketing team that enabled them to better manage and monitor their blue-chip advertising customers.
Openreel
From an idea on a document, to now this Seed Funded SaaS business, we are the proud end-to-end technology partner and continue to scale the product.
Pharmaceutical
Unified Infotech designed and engineered a highly sophisticated and secured Software-as-a-Service (SaaS) application that seamlessly enables end-users to develop new drug formulations supported by an intelligent recommendation and validation engine.
As a web design agency in NYC, we engage in a strategy workshop, user personas, information architecture, pixel-perfect icons, and user interface. We follow every web design process very diligently. As a result, we can develop a mobile-friendly B2B web design that satisfies the user.
While defining our web design strategy, we analyze the competitor data to identify opportunities and threats. Stakeholders sit together to decide on what to do and what not to do in the UI/UX strategy. We lay out the dots to join.
Since every website design is different, we create user personas to define the audience a business targets. This helps in joining the dots to qualitative and quantitative research. This leads us to understand what the user is thinking or feeling.
We have IA as our secret weapon to prevent disasters like costly redesigns! Information Architecture helps in organizing, labeling and structuring content in a way that makes the user complete intended tasks in the website journey.
As we gather the IA, we get a fair understanding of composing the screen structure. We start creating on paper prototypes, using navigations and content action for user engagement journeys. Early feedback and less reworks makes everyone’s life easier.
As our designers complete the sketches, they transfer the paper prototypes into high fidelity wireframes by defining exact shape, size and reference of how the actual screen would look like after development.
The last step is preparing a foolproof guidesheet where we list down the UI guidelines with color palette, icons, typography and their components. For every design we do, we have a client requirement specific UI guideline.
In this age of information, mobile phones are no longer a trend, but a necessity. Our designers craft user experiences and make them compatible with every platform. We build prototypes ranging from small to large-sized screens. As we also stand out as a responsive web design company we invest in the crucial aspects of web design content, given the limited real estate on smaller screens.
Thus, it has become increasingly important to develop pro-mobile web designs, as Google is now inclined towards using them for indexing and ranking.
Convinced? Discuss your projectOur massive 13+ years of experience have helped us find out what works and what not when it comes to design. Clients have the advantage to visualize their product right in the first place. Here's what we follow to create pixel-perfect results.
Hick-Hyman’s law states that whenever you give too many options, users can deviate from taking the actual intended decision. Hence to minimize this risk, we tend to reduce the number of options to make users feel at ease. For every project in New York for web design we go, we keep this in mind.
APPLY HICK’S LAWNo matter how stupid it sounds, we always leave white spaces between contents. Without it, the contents feel too crammed and suffocating to read. Contrary to popular belief, leaving white spaces helps the viewer to focus on the content. So, as a web design company in NYC, we maintain it.
USE NEGATIVE SPACEWhether a design is pro-mobile or web responsive, it is of no use if it fails at generating optimum conversions. Having said that, we strategically place powerful CTAs in every relevant information. Thus, we help you to generate an optimum level of CTA.
RULE OF THIRDSNeuromarketing studies reveal that the right color combination enhances the visual appeal of a product. With considerable knowledge on color psychology, our design experts engage in color-contrast optimization, providing the right color combination that fetches optimum CTA.
BUILD HIERARCHYIt is much like celebrity endorsement, just on a web platform. Familiar faces build trust in users and increase CTAs. People often empathize with a familiar face. So, we must incorporate as many of them in the web design.
ESTABLISH RECOGNITIONTo effectively market a website, we, as an experienced web design agency in New York, always suggest maintaining a balanced consistency in brand color, essence, and faces throughout. It enhances user experience in both computer and mobile-friendly web designs.
SET THE TONE
It really transcends everything we’ve done to date. Everyone who’s seen the app has loved it.
Cecil Usher
CEO, Music Plug LLC
The team’s in-depth knowledge of user interaction and behavior resulted in an impressive UI/UX design.
Leonardo Rodriguez
Technical PM, Reliable Group
They’re available to help us around the clock.
Fabien Mahieu
Co-Founder/Director Flexiwork, UK
