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Context, Creativity & Rational Thinking into Web Design

We believe users should be the prime focus. Instead of thinking on the lines of marketing, development, design, etc, we tend to look beyond the conventional methods. We look at things from the user’s perspective and try to feel what they experience on their end. We bring a creative angle to color, messaging, iconography, layout, etc, thus engaging maximum users. Our web design hub in New York is specialized in engaging in-house talents to turn your web ideas into reality.

  • Clutch
  • Deloitte
  • Upwork






Raised by

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for Shopping

londonrag logo

Ecommerce web design crafted for an ecommerce shopping website targeted to gain millennials attention.

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video platform


Reimagined video shooting concept and designed an intuitive platform to be utilized by small business and enterprises.

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for document management

houselabs logo

Designed a cloud based platform to manage documents for architects, brokers and designers.

A super creative web design process, that makes us different

As an established web design agency in NYC, we engage in a strategy workshop, user personas, information architecture, pixel-perfect icons, and user interface. We follow every web design process very diligently. As a result, we are able to develop a mobile-friendly B2C & B2B web design that satisfies the user. We Discover - Plan - Executive - Deliver extraordinary designs.

Competitor analysis & Strategy planning

While defining our web design strategy, we analyze the competitor data to identify opportunities and threats. Stakeholders sit together to decide on what to do and what not in the UI/UX strategy. We lay out the dots to join.

User persona & empathy mapping

Since every website design is different, we create user personas to define audience your business targets. This helps in joining the dots to qualitative and quantitative research. This leads us to understand what the user is thinking or feeling.

Information Architecture

We have IA as our secret weapon to prevent disasters like costly redesigns! Information Architecture helps in organizing, labeling and structuring content in a way that makes the user complete intended tasks in the website journey.

Creating low fidelity sketches

As we gather the IA, we get a fair understanding of composing the screen structure. We start creating on paper prototypes, using navigations and content action for user engagement journey. Early feedbacks and less reworks makes everyone’s life easier.

Creating high fidelity wireframes

After getting sketches, we start preparing the actual screen design by transforming the paper prototypes into high fidelity wireframes. Detailing out the exact shape, and style for the screens gives us a clear reference of how the visual design will look like.

Setting up UI guidelines

The next step is creating a guidesheet for developers for which we create the UI guidelines by setting up color pallette, typography, icons and call to action buttons along with every possible component. This UI sheet is customized for every website and confirmed by client.




Messages That Mean Something

Being impulsive is not an option when it comes to the development of a website. We engage in developing meaningful content whether it be an enterprise website or an educational one, thus establishing a deeper connection with the audience. We build user-centric models that separate us from other NYC web design services in the industry.

Emphasis On Mobile First Web Design

In this age of information, mobile phones are no longer a trend, but a necessity. Our designers craft user experiences and make them compatible with every platform. We build prototypes ranging from small to large-sized screens. As we also stand out as a responsive web design company we invest in the crucial aspects of web design content, given the limited real estate on smaller screens.

Thus, it has become increasingly important to develop pro-mobile web designs, as Google is now inclined towards using them for indexing and ranking.

Discuss your project

Our Design Principles That Fetch Optimum Conversions

Reports have it, web design is the prime determinant of a company’s credibility. We understand the importance of making it as professional as possible.

Providing Limited Choices

Blank Spaces?- Not As Bad As You Think

CTA Insertions In Core Visual Areas

Best Blend Of Color And Contrast

Specific Action And Familiarity Reinforcement

Consistent Branding

  • Apple Icon
It really transcends everything we’ve done to date. Everyone who’s seen the app has loved it.

Cecil Usher

CEO, Music Plug LLC

  • Linkedin Icon
The team’s in-depth knowledge of user interaction and behavior resulted in an impressive UI/UX design.

Leonardo Rodriguez

Technical PM, Reliable Group

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They’re available to help us
around the clock.

Fabien Mahieu

Co-Founder/Director Flexiwork, UK

Need a quote for designing your website? Let’s talk.

Note: We’ll keep your idea confidential with a signed NDA.