As an established web design agency in NYC, we engage in a strategy workshop, user personas, information architecture, pixel-perfect icons, and user interface. We follow every web design process very diligently. As a result, we are able to develop a mobile-friendly B2C & B2B web design that satisfies the user. We Discover - Plan - Executive - Deliver extraordinary designs.
While defining our web design strategy, we analyze the competitor data to identify opportunities and threats. Stakeholders sit together to decide on what to do and what not in the UI/UX strategy. We lay out the dots to join.
Since every website design is different, we create user personas to define audience your business targets. This helps in joining the dots to qualitative and quantitative research. This leads us to understand what the user is thinking or feeling.
We have IA as our secret weapon to prevent disasters like costly redesigns! Information Architecture helps in organizing, labeling and structuring content in a way that makes the user complete intended tasks in the website journey.
As we gather the IA, we get a fair understanding of composing the screen structure. We start creating on paper prototypes, using navigations and content action for user engagement journey. Early feedbacks and less reworks makes everyone’s life easier.
After getting sketches, we start preparing the actual screen design by transforming the paper prototypes into high fidelity wireframes. Detailing out the exact shape, and style for the screens gives us a clear reference of how the visual design will look like.
The next step is creating a guidesheet for developers for which we create the UI guidelines by setting up color pallette, typography, icons and call to action buttons along with every possible component. This UI sheet is customized for every website and confirmed by client.
It really transcends everything we’ve done to date. Everyone who’s seen the app has loved it.
CEO, Music Plug LLC
The team’s in-depth knowledge of user interaction and behavior resulted in an impressive UI/UX design.
Technical PM, Reliable Group
They’re available to help us
around the clock.
Co-Founder/Director Flexiwork, UK