- Implemented a secured login system with multi-factor authentication (MFA) and role-based access control (RBAC) with granular permission settings to manage user access levels effectively.
- Utilized industry-standard encryption protocols to protect sensitive client data.
- Deployed an account management module to seamlessly manage and update account details as per the business requirements.
Site Search
Boosted CX and increased operational efficiency for a Fortune 50 Media Conglomerate
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15%
Increase in backoffice operational efficiency
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60%
Improvement in customer satisfaction survey
About the Client and Project
The client is a globally renowned media and entertainment conglomerate distinguished by its expansive portfolio of assets across various media platforms.
With a rich assortment of iconic brands in television, film, theme parks, and digital realms, they are recognized for delivering world-class content produced in-house. This company has pioneered the entertainment industry by actively adopting emerging technologies and digital mediums. They are committed to providing accessible, round-the-clock, top-tier content to audiences worldwide.
Industry
Media & Entertainment
Project Duration
9 months
Team Size
15
Client Location
New York City
Engagement Model
Fixed Budget
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Background and Strategic fit
The global marketing research department, based in New York City, wanted to improve customer experience and make operations more efficient by creating a custom cloud-based web application.
This project aimed to address these business objectives
- With high-value advertising contracts worth hundreds of millions of dollars, the company needed a modern, customer-friendly digital platform.
- By providing real-time and historical data on advertisement performance, the company aimed to give its clients detailed insights into their advertising investments. This included helping them understand the return on investment (ROI) across different factors.
- Additionally, with tools for predicting future trends and performance, the company wanted to help clients make strategic decisions that aligned with their changing business needs.
- The team responsible for managing the client’s advertising budgets and strategies was still using manual processes with basic Excel spreadsheets. There was no use of real-time data-driven methods, leading to redundancies, inefficiencies and mistakes.
To address these challenges, the company decided to develop an intelligent and robust bespoke solution.
Services Offered
Challenges
Data Engineering & Predictive Analytics
- Understanding and developing a custom data model to ensure accurate predictive analytics for informed decision-making
- Cleaning large amounts of data from different sources within the organization required sophisticated algorithms.
- Ensuring data privacy and security while extracting valuable insights.
- Accurately interpreting predictive models and integrating their results into existing business processes.
User Experience
- The customer and its clients are top global brands used to the best digital products and experiencesTherefore, the application needed to offer a sophisticated and seamless user experience, matching the high standards of leading digital products in their industries. An excellent UX wasn’t just a preference; it was a fundamental expectation.
- The application had to integrate smoothly with existing workflows and systems, minimizing disruptions while maximizing productivity.
Security and Data Privacy
- In enterprise software development, security remains the top priority.
- The complexity of the proposed application brought several security challenges that required careful attention and proactive solutions. From protecting sensitive data against cyber threats to complying with strict regulations and standards, the application had to be fortified against potential risks and breaches.
- Due to its interconnected nature, the proposed application introduced additional security complexities.
- Because the application was interconnected with various systems, third-party APIs, and cloud services, this increased the number of potential entry points for cyber threats. As a result, it was essential to implement strong authentication methods, secure communication protocols, and access controls to reduce the risk of unauthorized access and data breaches.
Client Goals
After a thorough understanding of the requirements, we decided to develop a sophisticated online customer portal that would:
- Grant clients to access advertisement performance data and future predictions
- Empower users to easily create and manage advertising plans and budgets for the company's clients
- Leverage real-time recommendations based on a full analysis of past performance
- Provide strategic insights to help with informed decision-making
- Automate many tasks to simplify operations and improve overall efficiency
Solutions Provided
To address the outlined business objectives, Unified Infotech consulted, designed, and engineered a highly sophisticated and intelligent cloud application that encompassed both the client-facing online portal for advertisement performance analytics and future forecasts, as well as an internal tool for advertising budget and strategy management. Here’s a high-level breakdown of the application:
User Authentication, Authorization & Account Management
Advertisement Performance Analytics
- Developed multiple dashboards with customizable widgets to display real-time and historical advertisement performance metrics. We utilized interactive data visualization libraries like D3.js or Plotly.js to create visually appealing and informative charts.
- Included key performance indicators (KPIs) such as impressions, click-through rates (CTR), conversion rates, and return on investment (ROI).
- Implemented drill-down functionality to enable users to delve deeper into specific metrics and dimensions.
Predictive Analysis & Future Forecasting
- We custom-engineered algorithms for predictive analytics to forecast future advertisement performance based on historical data of the past 10 years and ongoing market trends. This included Incorporating natural language processing (NLP) algorithms to generate intuitive explanations for forecast results.
- Provided users with scenario planning capabilities by adjusting forecasting parameters and assumptions that would enable them to simulate different advertising strategies and their potential outcomes.
- Implemented anomaly detection algorithms to proactively identify deviations from expected performance metrics.
Messaging and Ticket System
- We custom-engineered real-time messaging utilizing Socket.IO library, which enabled customers to write messages and share feedback on their advertisement campaigns to be addressed by the company.
- Developed a ticketing system for the customer to raise and manage tickets until their completion.
Data Security and Compliance
- Implemented end-to-end encryption to protect data both in transit and at rest.
- The system was also built with tokenization techniques to anonymize personally identifiable information (PII) while enabling meaningful analysis.
- Developed an audit log mechanism to analyze future audit access logs and maintain an immutable audit trail for compliance.
Internal Advertising Budget and Strategy Management Tool Key Modules
- Automated Budget Generation:
- Developed algorithms to analyze historical performance data and automatically generate optimized advertising strategies and budgets based on predefined criteria and objectives. Provided the users a facility to define custom optimization objectives, goals, and constraints, such as maximizing ROI or staying within budget limits.
- Engineered sensitivity analysis tools to evaluate the impact of parameter changes on budget allocations across different advertising channels and campaigns.
- Dynamic Strategy Management:
- Built a robust centralized platform for creating, editing, and managing advertising strategies for each client.
- Enabled dynamic adjustment of strategies based on real-time performance metrics and market conditions.
- Integrated with business process management (BPM) tools to automate repetitive tasks and enforce standardized workflows.
- Collaboration, Workflow & Ticket Management:
- Developed a real-time collaboration feature using Socket.IO for instant communication among team members.
- Custom-coded business rules engines (BRE) utilizing IBM’s Operational Decision Manager to automate decision-making based on predefined criteria and conditions.
- Developed a Ticketing system for seamless task tracking and issue resolution.
Key Functionalities
Enable streamlined learning with seamless streaming, BI, and more with a comprehensive platform catering to both administrators and end users
Technology Stack
- Frontend: AngularJS, HTML5, CSS3,, TypeScript for static typing
- Backend: Node.js with Express.js for RESTful APIs, Python with Django for complex business logic
- Database: MongoDB for flexible document-based storage, PostgreSQL for relational data modeling
- Data Analytics: Python with libraries like Pandas, NumPy, sci-kit-learn for predictive modeling, Apache Spark for large-scale data processing
- Cloud Hosting: Kubernetes for container orchestration, AWS (Amazon Web Services)
- Security: OAuth 2.0 for authentication and authorization, SSL/TLS for secure communication, OWASP guidelines for application security best practices
Results
The client’s adoption of the cloud application improved customer experience and drove significant operational efficiency improvements.
- The application garnered high praise from our customer’s clients, who are among the world’s foremost global brands.
- Streamlined the planning process for internal teams, slashing workload by over 35%.
- Noteworthy 5% increase in ROI for customers who adopted engine-recommended plans within just six months of system implementation.
15 %
Increase in backoffice operational efficiency
60 %
Improvement in customer satisfaction survey
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- Years Of Experience in this field
16 +
Years in Business
- Total No. of Satisfied Customers
300 +
Global Clients
- Driving Tech Excellence
250 +
Tech Experts