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10 Startup E-Commerce Mistakes and How To Avoid Them?

May 30, 2017 | 4 Minutes Read

What's Inside

E-Commerce has dominated the business market for over a decade now. Moreover, technological development has brought a new dawn to the era of E-Commerce business. Thus, the companies have jumped into the online selling business.

E-Commerce is not only just buying and selling products, but also a full-fledged way to manage a business online. So, companies need to pay proper attention towards the E-Commerce web development and maintenance of their E-Commerce websites.

This detailed post will outline top ten mistakes to avoid while building your online business. A proper online portal generates more sales and revenue. Let’s take a look at them.

1. Choosing the Wrong Platform

It’s a crucial part to choose an apt platform for your online business. At the same time, if you do mistake here, all your efforts will prove ineffective. Startups often feel confused when choosing a platform for their E-Commerce web development.

For this reason, it’s important to choose which platform allows selling your products in the best possible manner. Many E-Commerce development platforms give free trials before availing their service

Here is some e-commerce platform to check out:

 LemonStand

 Magento

 Shopify

 BigCommerce

 WooCommerce

2. Operating Without Strategy

You should never waste your valuable time and other resources on running your business without any strategy. Be a smart entrepreneur and make a detailed strategy for your venture and in the best interest of your business.

For drafting strategy, you can follow these points to get a good start.

 Recognize your market and buyers

 Make every process see-through

 Ask customers to leave feedbacks

 Plan accordingly to ensure smooth supply management

 Plan to offer continuous service and support

 Target mobile audience

 Go social

 Prepare policies

3. Categorization and Merchandising Mistakes

Most of the time merchants and business owners makes mistakes by adding too many or too few category pages. Too few category pages will thwart Google from ranking them for applicable keywords that buyers are searching for. Furthermore, too many category pages will complicate site’s architecture and make it difficult to navigate for the users.

You should design the category pages from the perspective of the user. Do you need to understand how would a visitor navigate your page to find what they want? Many tools such as SEMRush are very helpful to measure what your competitors rank for and can give tips to the business owners. This software leads to the direction to which the owners try to categorize themselves for SEO purposes.

4. Not Adding Trust Factors

The achievement of an E-Commerce business severely depends on trust. You should enhance your E-Commerce website’s trust factor by adding:

 Terms of use

 SSL certificate

 Refund/exchange policy

 Privacy policy

Moreover, you should ensure that your visitor’s personal information is confidential and you should not disclose it. Following design tips, you can consider while building your trust factor with a professional website:

 Offer a clear product category and easy navigation

 Keep design simple and effective

 Add section for product reviews

 Align you Call To Action with your content

5. Desktop-Only Site Design

Mobile is the future and business ventures should not ignore the mobile audience. Today, consumers are making transactions from their smartphones and tablets and now it’s imperative that you must have a mobile-optimized or device friendly website. Which is why you can’t shy away from the reason that buyers are far modern and have become more mobile-friendly than ever. They love to search on their smartphones and tablets to make the best buy.

Moreover, if your e-commerce site is older, you might consider having it designed in HTML5 so that consumers can view your products or services seamlessly on whatever device they choose.

6. Overusing Popups

A review uncovers that 98 percent of the guests never purchase when they initially land on your site, and around 55 percent guests leave your site in only 15 seconds.

Along these lines, the details obviously show that you have a limited ability to focus 15 seconds to persuade guests to make a buy from your site. Be that as it may, everything depends on clients’ aim.

In this circumstance, popups come without hesitation as it empowers you to catch data from your guests, for example, an email address. If you prevail at catching their messages, then you can tempt them with some energizing offers conveyed to their inbox so they visit your site once more.

Popups have additionally appeared to be exceptionally successful at recouping shopping basket abandonment rate. Be that as it may, make sure to utilize them with some restraint.

7. Depriving Your Customers of Free Shipping

You can’t deny the reality that individuals adore freebies. If you give them free transporting, then the sales conversions will occur on your web based business website.

Take a look at this striking data with respect to free shipping:

An overview uncovers that around 73 percent of the online purchasers considered free dispatching as a definitive variable to complete the purchase. What’s more, if you offer the same, then it could enhance your deals drastically. While the individuals who don’t, are probably going to face high shopping cart abandonment rates.

8. No Search Engine Optimization Strategy

How are individuals going to discover you? There’s a decent possibility they’ll look for your organization or item utilizing one of the significant search engines like Google. With the goal for you to be recorded in an initial couple of pages of the search results, you should have a strong SEO plan your site. Site design improvement is about more than catchphrases; it additionally concentrates on how your site is constructed, how pictures are labeled and what information is parsed via search bots that direct those ludicrously quick searches.

9. Poor Site Navigation

There aren’t an excessive number of things that can debilitate a buyer speedier than poor navigation. Elusive data, an absence of catches and excessively numerous text style sorts and hues all prompt client disappointment and frequently no deal. Your online business web page ought to be anything but difficult to navigate.

Individuals ought to have the capacity to navigate pictures to the item page, see more data about an item and tap on the header at the top to take them back to the landing page. Try not to reexamine the wheel with regards to your site’s route; utilize route best practices to get the most out of your site.

10. Lack of Social Media Presence

It’s about difficult to lead business online in 2015 and not utilize social media. This is particularly valid for internet business. Locales like Pinterest and Instagram can go about as veritable inventories of items, allowing individuals to impart their most loved items to their followers.

Likewise, Twitter and Facebook are significant advancement channels that enable individuals to get the message out about you and your site. Ensure that you have social sharing catches accessible on the greater part of your item pages.

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