Employing an iterative approach and leveraging different user research techniques improves data accuracy.
We select user research methods to match the type of research we conduct to uncover precise insights, ensuring optimal use of all resources.
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Top-rated User Experience Research Services
Drive customer engagement, elevate your product design and create customer delight with our User Research Services
End-to-end User Research Services
Get a competitive edge with our expert UX research services
Leverage our user experience researchers to better understand your users. Learn about their needs, pain points, aptitudes, behavioral patterns, and interactions with different products and services.
We implement user-centered strategies into your designs using precise, actionable insights to drive engagement, enhance conversions, and accelerate growth. Connect now to make an informed choice about the features and functionalities of your solution.
Comprehensive user research services
Get quick, actionable feedback with our qualitative user research methodology
Leverage user interviews of those who use software and apps similar to yours. Analyze them to extract relevant, actionable insights and implement them in your UX design to make it more user-centric and intuitive.
Our result-oriented, iterative user interviews are structured to seek intuitive and immediate answers. Leverage them to gain user experience insights and implement them to improve your website’s UX.
Get quality feedback from your target demography with our world-class market research services
Our experts will manage your market and user research. We offer comprehensive research support through expert assistance at every stage.
From study design to results prompting, target audience segmentation, market research set up and management to selecting the right methodology, our end-to-end support and expertise. Leverage it for effective, seamless, professional, and technically sound market research.
Gain insights about your brand perception with our bespoke intelligent customer survey campaigns
We create high-impact survey campaigns to help you monitor your industry and target market niche. These campaigns form an important cornerstone of our user research services.
We leverage chosen tools to create clear and effective customer experience surveys. The insights generated help you to gain an in-depth understanding of your brand perceptions and suggest ways to improve them. So, use our tailored surveys and campaigns to connect seamlessly with your audience.
Create fictional but real-life-like representations of your ideal users with our persona development services
We extensively research user buying patterns, demographics, behavioral culture, and user journey mapping to generate effective insights and create accurate ideal buyer personas.
Use them to understand your ideal target niche on a deeper level. Create tailored solutions and apps that resonate with your users and generate strong brand loyalty. This will ultimately increase your sales by enhancing your online relevancy.
Gain valuable customer feedback to assess the quality of their UX with our retrospective probing services
Our retrospective probing services focus on understanding and addressing user needs. We gather and consolidate feedback to provide a comprehensive picture of what delights users and what frustrates them.
This human-centered, feedback-driven user research approach evolves your software solution. Such applications meet user expectations and generate user satisfaction to improve chances of mass acceptance post-launch.
Improve your website navigation and topic findability with our tree-testing technique
By leveraging this user research technique to test your website design-related assumptions, we help you make informed decisions that improve the overall design quality.
We offer users a deconstructed outline of your website or application and ask them to explore it. This gives a clear view of the topics that real users are likely to expect. Thus, insights gathered from tree testing can be used to finalize a user-friendly design hierarchy.
Improve established website design or launch a new website with our business model canvas
We use this tool to offer comprehensive BMC services, allowing you to visualize, design, and refine key business elements such as value propositions, customer segments, channels, and revenue streams.
With this approach, you can identify opportunities, optimize operations, and strengthen your market position. Further, our tailored BMC solutions help transform business ideas into actionable strategies, driving innovation and sustainable growth.
The Unified Advantage
Why choose us as your preferred user research services partner?
Leverage our empathy-based user-centric user research to drive impactful decision-making. Articulate your brand values for the right audience to enhance user engagement and realize your company goals.
We offer both qualitative and quantitative user research. Through qualitative user research, we explore what users think and feel, while quantitative user research gives us measurable data to quantify the qualitative answers.
Research & Data Driven
Holistic Approach
Providing quantitative and qualitative user research empowers our insights with a holistic overview.
A comprehensive understanding of your user needs, aspirations, pain points, etc., improves your decision-making efficiency and accuracy.
Better Positioning
Our UX research experts generate in-depth insights into your target audience, the app-specific problems they encounter, and what they expect from your solution.
Use them to build balanced websites that appeal to your audience.
Expert Auditors
We do not only conduct research for new websites but also help improve your current website by acting as expert auditors.
Our insights will also help you identify and address UX lacunae present within your current system.
Communication & Collaboration
Real-time communication helps maintain transparency, while collaboration leads to better understanding.
We share a symbiotic relationship with our clients where we prioritize both equally by encouraging active, real-time participation.
Industries We
Serve
Customized user research helps cater to diverse industries
The tech stack that powers our user research accuracy and precision
Prototyping
Transforming your visionary ideas into interactive models for testing and validation with
Behavioral Analytics
Track and analyze user interactions to provide insights into user behavior and engagement patterns
Collaboration Tools
Streaming teamwork through real-time communication and project management to improve workflows, enhance coordination, and drive results.
Survey and Feedback Tool
Collect feedback and opinions directly from users through customized online surveys and forms
Heatmap Tools
Visualize user activity by visualizing high interaction areas using graphical representations
Our Process Involvement
Check out our qualitative user research process here
01
Discovery
Here, we gain an in-depth understanding of the digital ecosystem of your business, its objectives and goals, and industry requirements. A good understanding of these will help align our product with your vision.
02
Research
A design ensures a successful user experience only when it addresses user pain points. We combine the insights gained about your business’ comprehensive ecosystem with competitor and market research, ultimately creating a bespoke UI/UX roadmap.
03
Information Architecture
In the next step of the user experience research process, we craft relevant user stories, group the content and decide its hierarchy, create process flowcharts, and develop a UX strategy through ideation.
04
Wireframe
As most user research companies do, we create wireframes and concept sketches. But, we leverage the insights gathered through stakeholder feedback, user behavior patterns analysis, etc., to build specific customer personas. This is our differentiator.
05
Design
Our experienced designers then transform these prototypes into high-fidelity mock-ups in consonance with your brand message. We leverage the latest design trends and technologies to balance aesthetics with functionality to offer a memorable UX.
06
Test
Our user research program is designed to help and guide you in creating memorable user experiences that surpass even their expectations. Testing allows us to facilitate this by proactively identifying and correcting design inconsistencies.
** We usually tailor our process based on the project requirements and based on the services combination our base process varies slightly, while following the underlying principles.
Want to understand your Users Better?
Leverage our user research expertise to enhance your product
Talk To Our Experts- Years of Experience in this field
6+
Years in Business
- Total No.of Satisfied Customers
30+
Global Clients
- Driving Tech Excellence
8+
Tech Experts
Best Practices
Know more about our result-oriented user research methods
Data Driven
The better your research, the more effective your insights will be. The entire concept of user research is to align you with your users’ real needs, wants, and pain points. Taking a data-driven approach helps integrate accuracy and precision in your research.
Our entire user experience research plan is based on the data we collect using different user research platforms and tools, increasing our process efficiency.
Empathy & User-Centricity
Making a human-centered, empathy-driven design requires deep insights. Such designs help you attract maximum web traffic by understanding user pain points and motivations. They identify gaps in UX to rectify them. Further, these innovative designs fulfill user expectations.
We excel in conducting user-centric research. Our user research methodologies prioritize it to empower clients with solutions that profoundly resonate with their users.
Diverse Methodologies
The more diverse the methods of information collection, the better the results will be. Leveraging diverse methodologies and user research techniques helps recognize differences, leading to better-personalized offerings.
We use different user research methods to tap into the aspirations, aptitudes, needs, and personal experiences of a wider audience. The extensive data and insights collected help our clients improve their decision-making.
Neutrality & Objectivity
Unbiased feedback is critically important for effective decision-making. The goal of user research is not just to build a great-looking or functional design. We need to create designs that connect with users to improve conversions and enhance loyalty.
Hence, neutrality and objectivity play a very important role. We prioritize it because it helps address a wider niche of wants, aspirations, and pain points. Such website designs improve the brand.
Iterative Approach
This agile methodology is a cost-effective way of gaining accurate customer insights. Instead of collecting data one-way, we use multiple iterative research tools to collect insights quickly.
Further, by adjusting subsequent cycles and aligning them with what was learned during the previous cycle, we improve the quality of our research. We implement the iterative approach from the very beginning of the user research cycle.
Engagement Models
Choose the right engagement model to optimize your ROI
Fixed Budget Model
The service provider and the client agree on a pre-determined scope and cost, legitimizing the agreement by a signed contract. Changes in the project scope are integrated as they occur, along with project costs and timeline revisions.
IT Staff Augmentation
Businesses can supplement their in-house team with additional resources from a service provider. Clients have the flexibility to scale up their teams based on seasonal demands, eliminating the need to hire full-time employees.
Dedicated Team Model
Ideally, this model suits long-term projects requiring ongoing development, testing, and maintenance. The dedicated team functions as an extension of the client’s in-house team by aligning with the company goals and processes.
Time and Material Model
The service provider helps clients with specialized tech experts at agreed hourly rates. Good for projects requiring a Requirements Analysis Exercise before moving to a Fixed-Price Model based on the outcome analysis.
General Services Retainer
This engagement model is ideal for businesses that need regular, reliable cross-workflow support. You get technical support and assistance to ensure your systems work flawlessly 24/7, in lieu of a predetermined fee.
Support & Maintenance Contract
Provides continuous support and maintenance services for existing client systems and applications. Ideal for businesses needing regular updates, troubleshooting, and technical support to ensure flawless 24/7 performance.
Adaptive Bulk Purchase
This model allows clients to purchase bulk services or hours in advance at a pre-decided rate, making it ideal for businesses with fluctuating service needs. They can leverage these services or service hours as needed.
Frequently Asked Questions (FAQs)
What is user research?
User research is integral to creating a user experience design. It leverages different research methodologies to research the needs, wants, pain points, behavior, aptitude, etc of users. This process is known as user research. We leverage the insights gathered to refine our software solutions and increase user acceptability.
Is user research the same thing as user testing?
At Unified Infotech, we offer both services, but they are very different processes. However, both aim to achieve the same thing: to make the software useful for the user and ensure they can use it without suffering any hassle.
User testing involves testing a developed solution for errors and glitches that can impact user experience. User research gathers relevant insights that help designers and planners integrate required features and functionalities that can enhance user experience by eliminating their pain points. Both are integral parts of software development and help elevate software quality.
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Contact us today to schedule a project discussion.
14+
Years in Business
300+
Global Clients
250+
Tech Experts
91%
Customer Retention
