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Drive customer engagement, elevate your product design and create customer delight with our User Research Services
Let's Get StartedYears in Business
Global Clients
Tech Experts
Leverage our user experience researchers to better understand your users. Learn about their needs, pain points, aptitudes, behavioral patterns, and interactions with different products and services.
We implement user-centered strategies into your designs using precise, actionable insights to drive engagement, enhance conversions, and accelerate growth. Connect now to make an informed choice about the features and functionalities of your solution.
Leverage user interviews of those who use software and apps similar to yours. Analyze them to extract relevant, actionable insights and implement them in your UX design to make it more user-centric and intuitive.
Our result-oriented, iterative user interviews are structured to seek intuitive and immediate answers. Leverage them to gain user experience insights and implement them to improve your website’s UX.
Our experts will manage your market and user research. We offer comprehensive research support through expert assistance at every stage.
From study design to results prompting, target audience segmentation, market research set up and management to selecting the right methodology, our end-to-end support and expertise. Leverage it for effective, seamless, professional, and technically sound market research.
We create high-impact survey campaigns to help you monitor your industry and target market niche. These campaigns form an important cornerstone of our user research services.
We leverage chosen tools to create clear and effective customer experience surveys. The insights generated help you to gain an in-depth understanding of your brand perceptions and suggest ways to improve them. So, use our tailored surveys and campaigns to connect seamlessly with your audience.
We extensively research user buying patterns, demographics, behavioral culture, and user journey mapping to generate effective insights and create accurate ideal buyer personas.
Use them to understand your ideal target niche on a deeper level. Create tailored solutions and apps that resonate with your users and generate strong brand loyalty. This will ultimately increase your sales by enhancing your online relevancy.
Our retrospective probing services focus on understanding and addressing user needs. We gather and consolidate feedback to provide a comprehensive picture of what delights users and what frustrates them.
This human-centered, feedback-driven user research approach evolves your software solution. Such applications meet user expectations and generate user satisfaction to improve chances of mass acceptance post-launch.
By leveraging this user research technique to test your website design-related assumptions, we help you make informed decisions that improve the overall design quality.
We offer users a deconstructed outline of your website or application and ask them to explore it. This gives a clear view of the topics that real users are likely to expect. Thus, insights gathered from tree testing can be used to finalize a user-friendly design hierarchy.
We use this tool to offer comprehensive BMC services, allowing you to visualize, design, and refine key business elements such as value propositions, customer segments, channels, and revenue streams.
With this approach, you can identify opportunities, optimize operations, and strengthen your market position. Further, our tailored BMC solutions help transform business ideas into actionable strategies, driving innovation and sustainable growth.
Leverage our empathy-based user-centric user research to drive impactful decision-making. Articulate your brand values for the right audience to enhance user engagement and realize your company goals.
We offer both qualitative and quantitative user research. Through qualitative user research, we explore what users think and feel, while quantitative user research gives us measurable data to quantify the qualitative answers.
Employing an iterative approach and leveraging different user research techniques improves data accuracy.
We select user research methods to match the type of research we conduct to uncover precise insights, ensuring optimal use of all resources.
Providing quantitative and qualitative user research empowers our insights with a holistic overview.
A comprehensive understanding of your user needs, aspirations, pain points, etc., improves your decision-making efficiency and accuracy.
Our UX research experts generate in-depth insights into your target audience, the app-specific problems they encounter, and what they expect from your solution.
Use them to build balanced websites that appeal to your audience.
We do not only conduct research for new websites but also help improve your current website by acting as expert auditors.
Our insights will also help you identify and address UX lacunae present within your current system.
Real-time communication helps maintain transparency, while collaboration leads to better understanding.
We share a symbiotic relationship with our clients where we prioritize both equally by encouraging active, real-time participation.
Streaming teamwork through real-time communication and project management to improve workflows, enhance coordination, and drive results.
Transforming your visionary ideas into interactive models for testing and validation with
Track and analyze user interactions to provide insights into user behavior and engagement patterns
Collect feedback and opinions directly from users through customized online surveys and forms
Visualize user activity by visualizing high interaction areas using graphical representations
Here, we gain an in-depth understanding of the digital ecosystem of your business, its objectives and goals, and industry requirements. A good understanding of these will help align our product with your vision.
A design ensures a successful user experience only when it addresses user pain points. We combine the insights gained about your business’ comprehensive ecosystem with competitor and market research, ultimately creating a bespoke UI/UX roadmap.
In the next step of the user experience research process, we craft relevant user stories, group the content and decide its hierarchy, create process flowcharts, and develop a UX strategy through ideation.
As most user research companies do, we create wireframes and concept sketches. But, we leverage the insights gathered through stakeholder feedback, user behavior patterns analysis, etc., to build specific customer personas. This is our differentiator.
Our experienced designers then transform these prototypes into high-fidelity mock-ups in consonance with your brand message. We leverage the latest design trends and technologies to balance aesthetics with functionality to offer a memorable UX.
Our user research program is designed to help and guide you in creating memorable user experiences that surpass even their expectations. Testing allows us to facilitate this by proactively identifying and correcting design inconsistencies.
Leverage our user research expertise to enhance your product
Talk To Our ExpertsYears in Business
Global Clients
Tech Experts
The better your research, the more effective your insights will be. The entire concept of user research is to align you with your users’ real needs, wants, and pain points. Taking a data-driven approach helps integrate accuracy and precision in your research.
Our entire user experience research plan is based on the data we collect using different user research platforms and tools, increasing our process efficiency.
Making a human-centered, empathy-driven design requires deep insights. Such designs help you attract maximum web traffic by understanding user pain points and motivations. They identify gaps in UX to rectify them. Further, these innovative designs fulfill user expectations.
We excel in conducting user-centric research. Our user research methodologies prioritize it to empower clients with solutions that profoundly resonate with their users.
The more diverse the methods of information collection, the better the results will be. Leveraging diverse methodologies and user research techniques helps recognize differences, leading to better-personalized offerings.
We use different user research methods to tap into the aspirations, aptitudes, needs, and personal experiences of a wider audience. The extensive data and insights collected help our clients improve their decision-making.
Unbiased feedback is critically important for effective decision-making. The goal of user research is not just to build a great-looking or functional design. We need to create designs that connect with users to improve conversions and enhance loyalty.
Hence, neutrality and objectivity play a very important role. We prioritize it because it helps address a wider niche of wants, aspirations, and pain points. Such website designs improve the brand.
This agile methodology is a cost-effective way of gaining accurate customer insights. Instead of collecting data one-way, we use multiple iterative research tools to collect insights quickly.
Further, by adjusting subsequent cycles and aligning them with what was learned during the previous cycle, we improve the quality of our research. We implement the iterative approach from the very beginning of the user research cycle.
User research is integral to creating a user experience design. It leverages different research methodologies to research the needs, wants, pain points, behavior, aptitude, etc of users. This process is known as user research. We leverage the insights gathered to refine our software solutions and increase user acceptability.
At Unified Infotech, we offer both services, but they are very different processes. However, both aim to achieve the same thing: to make the software useful for the user and ensure they can use it without suffering any hassle.
User testing involves testing a developed solution for errors and glitches that can impact user experience. User research gathers relevant insights that help designers and planners integrate required features and functionalities that can enhance user experience by eliminating their pain points. Both are integral parts of software development and help elevate software quality.
Contact us today to schedule a project discussion.
Years in Business
Global Clients
Tech Experts
Customer Retention
Let our highly experienced business analysts analyze your business challenges and suggest how you can stay ahead of the curve.