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Top-rated User Experience Research Services

Drive customer engagement, elevate your product design and create customer delight with our User Research Services

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  • 6+

    Years in Business

  • 30+

    Global Clients

  • 8+

    Tech Experts

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End-to-end User Research Services

Get a competitive edge with our expert UX research services

Leverage our user experience researchers to better understand your users. Learn about their needs, pain points, aptitudes, behavioral patterns, and interactions with different products and services.

We implement user-centered strategies into your designs using precise, actionable insights to drive engagement, enhance conversions, and accelerate growth. Connect now to make an informed choice about the features and functionalities of your solution.

Comprehensive user research services

user-interviews

Get quick, actionable feedback with our qualitative user research methodology

Leverage user interviews of those who use software and apps similar to yours. Analyze them to extract relevant, actionable insights and implement them in your UX design to make it more user-centric and intuitive.

Our result-oriented, iterative user interviews are structured to seek intuitive and immediate answers. Leverage them to gain user experience insights and implement them to improve your website’s UX.

market-research

Get quality feedback from your target demography with our world-class market research services

Our experts will manage your market and user research. We offer comprehensive research support through expert assistance at every stage.

From study design to results prompting, target audience segmentation, market research set up and management to selecting the right methodology, our end-to-end support and expertise. Leverage it for effective, seamless, professional, and technically sound market research.

customer-survey-campaigns

Gain insights about your brand perception with our bespoke intelligent customer survey campaigns

We create high-impact survey campaigns to help you monitor your industry and target market niche. These campaigns form an important cornerstone of our user research services.

We leverage chosen tools to create clear and effective customer experience surveys. The insights generated help you to gain an in-depth understanding of your brand perceptions and suggest ways to improve them. So, use our tailored surveys and campaigns to connect seamlessly with your audience.

persona-development

Create fictional but real-life-like representations of your ideal users with our persona development services

We extensively research user buying patterns, demographics, behavioral culture, and user journey mapping to generate effective insights and create accurate ideal buyer personas.

Use them to understand your ideal target niche on a deeper level. Create tailored solutions and apps that resonate with your users and generate strong brand loyalty. This will ultimately increase your sales by enhancing your online relevancy.

retrospective-probing

Gain valuable customer feedback to assess the quality of their UX with our retrospective probing services

Our retrospective probing services focus on understanding and addressing user needs. We gather and consolidate feedback to provide a comprehensive picture of what delights users and what frustrates them.

This human-centered, feedback-driven user research approach evolves your software solution. Such applications meet user expectations and generate user satisfaction to improve chances of mass acceptance post-launch.

tree-testing

Improve your website navigation and topic findability with our tree-testing technique

By leveraging this user research technique to test your website design-related assumptions, we help you make informed decisions that improve the overall design quality.

We offer users a deconstructed outline of your website or application and ask them to explore it. This gives a clear view of the topics that real users are likely to expect. Thus, insights gathered from tree testing can be used to finalize a user-friendly design hierarchy.

business-model-canvas

Improve established website design or launch a new website with our business model canvas

We use this tool to offer comprehensive BMC services, allowing you to visualize, design, and refine key business elements such as value propositions, customer segments, channels, and revenue streams.

With this approach, you can identify opportunities, optimize operations, and strengthen your market position. Further, our tailored BMC solutions help transform business ideas into actionable strategies, driving innovation and sustainable growth.

The Unified Advantage

Why choose us as your preferred user research services partner?

Leverage our empathy-based user-centric user research to drive impactful decision-making. Articulate your brand values for the right audience to enhance user engagement and realize your company goals.

We offer both qualitative and quantitative user research. Through qualitative user research, we explore what users think and feel, while quantitative user research gives us measurable data to quantify the qualitative answers.

Data Driven

Research & Data Driven

Employing an iterative approach and leveraging different user research techniques improves data accuracy.

We select user research methods to match the type of research we conduct to uncover precise insights, ensuring optimal use of all resources.

Holistic Approach

Holistic Approach

Providing quantitative and qualitative user research empowers our insights with a holistic overview.

A comprehensive understanding of your user needs, aspirations, pain points, etc., improves your decision-making efficiency and accuracy.

Better Positioning

Better Positioning

Our UX research experts generate in-depth insights into your target audience, the app-specific problems they encounter, and what they expect from your solution.

Use them to build balanced websites that appeal to your audience.

Expert Auditors

Expert Auditors

We do not only conduct research for new websites but also help improve your current website by acting as expert auditors.

Our insights will also help you identify and address UX lacunae present within your current system.

Communication & Collaboration

Communication & Collaboration

Real-time communication helps maintain transparency, while collaboration leads to better understanding.

We share a symbiotic relationship with our clients where we prioritize both equally by encouraging active, real-time participation.

Industries We
Serve

Customized user research helps cater to diverse industries

Technologies We Use

The tech stack that powers our user research accuracy and precision

Collaboration Tools

Streaming teamwork through real-time communication and project management to improve workflows, enhance coordination, and drive results.

figma
miro
Invision

Prototyping

Transforming your visionary ideas into interactive models for testing and validation with

figma
sketch
miro
Invision
balsamiq

Behavioral Analytics

Track and analyze user interactions to provide insights into user behavior and engagement patterns

Google_Analytics
hotjar
crazy-egg
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Survey and Feedback Tool

Collect feedback and opinions directly from users through customized online surveys and forms

google forms
Typeform

Heatmap Tools

Visualize user activity by visualizing high interaction areas using graphical representations

hotjar
crazy-egg

Our Process Involvement

Check out our qualitative user research process here

Discovery Workshop

01

Discovery

Discovery Workshop

Here, we gain an in-depth understanding of the digital ecosystem of your business, its objectives and goals, and industry requirements. A good understanding of these will help align our product with your vision.

Research

02

Research

Research

A design ensures a successful user experience only when it addresses user pain points. We combine the insights gained about your business’ comprehensive ecosystem with competitor and market research, ultimately creating a bespoke UI/UX roadmap.

Information architecture

03

Information Architecture

Information architecture

In the next step of the user experience research process, we craft relevant user stories, group the content and decide its hierarchy, create process flowcharts, and develop a UX strategy through ideation.

Wireframing

04

Wireframe

Wireframing

As most user research companies do, we create wireframes and concept sketches. But, we leverage the insights gathered through stakeholder feedback, user behavior patterns analysis, etc., to build specific customer personas. This is our differentiator.

IA UX-UI Design

05

Design

IA UX-UI Design

Our experienced designers then transform these prototypes into high-fidelity mock-ups in consonance with your brand message. We leverage the latest design trends and technologies to balance aesthetics with functionality to offer a memorable UX.

Testing

06

Test

Testing

Our user research program is designed to help and guide you in creating memorable user experiences that surpass even their expectations. Testing allows us to facilitate this by proactively identifying and correcting design inconsistencies.

Want to understand your Users Better?

Leverage our user research expertise to enhance your product

Talk To Our Experts
  • Years of Experience in this field

    6+

    Years in Business

  • Total No.of Satisfied Customers

    30+

    Global Clients

  • Driving Tech Excellence

    8+

    Tech Experts

Best Practices

Know more about our result-oriented user research methods

Data-Driven
Empathy-&-User-Centricity
Diverse-Methodologies
Neutrality-&-Objectivity
Iterative-Approach
uipl-gradient-icon

Data Driven

The better your research, the more effective your insights will be. The entire concept of user research is to align you with your users’ real needs, wants, and pain points. Taking a data-driven approach helps integrate accuracy and precision in your research.

Our entire user experience research plan is based on the data we collect using different user research platforms and tools, increasing our process efficiency.

Data-Driven

Empathy & User-Centricity

Making a human-centered, empathy-driven design requires deep insights. Such designs help you attract maximum web traffic by understanding user pain points and motivations. They identify gaps in UX to rectify them. Further, these innovative designs fulfill user expectations.

We excel in conducting user-centric research. Our user research methodologies prioritize it to empower clients with solutions that profoundly resonate with their users.

Empathy-&-User-Centricity

Diverse Methodologies

The more diverse the methods of information collection, the better the results will be. Leveraging diverse methodologies and user research techniques helps recognize differences, leading to better-personalized offerings.

We use different user research methods to tap into the aspirations, aptitudes, needs, and personal experiences of a wider audience. The extensive data and insights collected help our clients improve their decision-making.

Diverse-Methodologies

Neutrality & Objectivity

Unbiased feedback is critically important for effective decision-making. The goal of user research is not just to build a great-looking or functional design. We need to create designs that connect with users to improve conversions and enhance loyalty.

Hence, neutrality and objectivity play a very important role. We prioritize it because it helps address a wider niche of wants, aspirations, and pain points. Such website designs improve the brand.

Neutrality-&-Objectivity

Iterative Approach

This agile methodology is a cost-effective way of gaining accurate customer insights. Instead of collecting data one-way, we use multiple iterative research tools to collect insights quickly.

Further, by adjusting subsequent cycles and aligning them with what was learned during the previous cycle, we improve the quality of our research. We implement the iterative approach from the very beginning of the user research cycle.

Iterative-Approach

Engagement Models

Choose the right engagement model to optimize your ROI

Frequently Asked Questions (FAQs)

What is user research?

User research is integral to creating a user experience design. It leverages different research methodologies to research the needs, wants, pain points, behavior, aptitude, etc of users. This process is known as user research. We leverage the insights gathered to refine our software solutions and increase user acceptability.

Is user research the same thing as user testing?

At Unified Infotech, we offer both services, but they are very different processes. However, both aim to achieve the same thing: to make the software useful for the user and ensure they can use it without suffering any hassle. 

User testing involves testing a developed solution for errors and glitches that can impact user experience. User research gathers relevant insights that help designers and planners integrate required features and functionalities that can enhance user experience by eliminating their pain points. Both are integral parts of software development and help elevate software quality.

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Ready to Embrace Digital Change?

Contact us today to schedule a project discussion.

14+

Years in Business

300+

Global Clients

250+

Tech Experts

91%

Customer Retention

I extend my sincere gratitude to Unified Infotech for their exceptional work in reengineering our platform, Boards & Beyond. Their efforts not only resulted in a swift doubling of our sales but also facilitated our acquisition by a large multinational corporation. I hold their team in high regard, particularly for their unwavering commitment to the success of our business.

Jason Ryan

Founder & CEO, Boards & Beyond

They are a prime example of excellence in professionalism. We started with a small project few years back, and now are our digital transformation partners. Unified has been instrumental and critical scaling our business significantly. Their team is incredibly strong and adaptable. Kudos to the team—keep up the fantastic work!

Rich Bricker

COO, Luxury Lease Partners

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