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Aug 24, 2020

Our Verified Process For Successful Lead Generation CMS Website Development

Building a website is nothing short of playing in a candy store.

Why? Because there are just so many choices! Design, development, content managing, everything, comes with a plethora of options, from which you have to make the choice that’ll be the best for you and your website. So tell me, is it any different than playing in a candy store?

Alright, granted that it might not be as fun, and sometimes choosing something from a lot of options can be stressful. But, there’s no need to worry, cause I’m going to help you find the right option and the right decisions that go with it.

When it comes to building a site, you’ve probably heard of things like drag and drop builder, custom CMS development, or HTML sites. And while you’ve heard a lot about how drag and drop websites can not be that effective for the business, there is a good enough chance that you are feeling confused between CMS websites and HTML sites.

contact us for CMS development

And if you are, then you need to read on because we are taking a deep dive into the subject of choosing the right CMS for custom website development and how to build such a site from scratch.

Understanding The Matter Of Mysterious CMS

Before taking a deep dive into how to build a CMS website, let’s understand CMS first.

CMS, also known as a content management system is a platform that enables the users to create, edit, manage, and collaborate on-site content without having any kind of expertise on web development and coding.

The user interface of CMS website makes for easy relations with the site’s database, especially for those who don’t have any deeper ideas about the database handling. The data that’s entered and processed through CMS, get stored in a database, rendering the page through a template. The output is then controlled by CSS.

There are some different types of CMS for custom websites, and one should know about those before starting on development. Here is a list to help you out!

a. CMS

We have already talked about the content management system, and how it helps websites to handle website content without having to worry about knowing all about coding and programming. It is the perfect platform for handling structured data, such as documents and site content.


ECMS is something that helps enterprises with custom CMS website development and handle content, as well as integrate business strategies with those content. It can handle structured and unstructured content. It is a combination of tools, software, and content strategy that fuels enterprise growth.


WCMS, is a subset of CMS web application development, and works similarly to ECMS, with only one small difference- while ECMS combines content management with the integration of business strategies related to those content, WCMS solely concerns itself with web content and managing that.

Knowing the differences between the subsets and types is going to help you to decide on which type of management system you need to leverage its benefits.

Special alert: How are you going to attract Millennials on your website? Check out this design guide to find out the truth!

CMS Development: The Unified Way

There is a lot of talk about ‘how to create a CMS website using WordPress’ and similar services. While all these conversations talk about the quickest steps to develop such a site, none of it will talk about how to create a CMS site that actually brings value. Here we are going to talk about our curated process and how it makes for an effective CMS website development.

1. We Start With Discovery

As always we start our process with research and discovery. The CMS website design & development process can not start without proper research into the platform, the business it will be representing and the kind of market it is going to deal with. So to ensure maximum success, we try to finish a few tasks during our discovery process-

Understanding The Preferences

At the end of the day, it is our clients who have the final say and approval in our work. And that’s why from the very beginning we focus on our clients and their preferences. From the color palette to the kind of technology used, all of it is decided and documented based on our client’s preference.

User persona
An example of Buyer Persona

Nothing begins until we have held a detailed discussion with our clients and stakeholders about what they want from the CMS website.

Assessing The CMS Market

Once we know the preferences, we come to market assessment. The in-depth research process is designed and developed to analyze the market data, trends, and target audience preferences and find the best CMS for website development.

This research process actually gives us a visual of what kind of market we are dealing with, and how we can design a website that will establish our clients as the leaders of that specific market.

Once we are done, we sit down with our clients and the project managers to combine the preference data and research data to clear all the doubts and discrepancies between them. We approach the whole process with a marketing perspective that focuses on the market, as well as the competitors.

On today’s UX special: Check out the truth behind Mental Models in UX design right here!

This is the time when we put all the information on the table and create the perfect user persona. This persona is the embodiment of the target market, and it guides all the design and development efforts to make a CMS website perfect for the target demographic.

2. Defining The Plan To Succeed

Having the right information is not enough. To actually use that data and information to answer the question of ‘how to develop a CMS website’, one needs a plan. And that’s where we come in. Once we have collected data and smoothened all the wrinkles, it is time for us to create a robust plan that determines the success of the website.

3. Creating A Strong Brand Guideline

The planning process for CMS web application development begins with the brand style guide. This is the process which will not only define how the site looks, but how it makes the users feel about the organization. From the colors, images, and graphics to the kind of content on the site, everything is defined by the style guide. These are the few things we pay attention to while designing a website style guide for our clients-

a. Beginning with a story

First thing first, CMS website design starts with a story. The process of creating a style guide for the site starts off with the organization, its mission, and how it came to that mission.

Empathy mapping
An example of empathy mapping

The brand story is the vows and values the organization is going to fulfill for the users. And this is the starting point for the creation of the style guide.

b. Creating the perfect signature logo

The site needs to be memorable. And whenever it comes to a web platform, the one thing everyone remembers is the logo. And that’s why as a CMS web design company, designing the perfect logo is an important part of style guide design since it becomes the identity for the client organization.

c. Follow the rules to find the right color palette

Next up in the process of creating a CMS website we have the color palette. This is a matter of finding the colors that not only look good but serve the brand purpose.

Color palette
An example of choosing color palette

Based on color psychology, we pick the perfect colors and integrate them within the document to help the designers on the later stage.

Bonus read: The dark knight is rising in the web design scenario, and you need to take advantage of it right now

d. Choosing the fonts and typography

Just the logo and colors are not enough. For a proper brand identity integration, CMS for small business websites needs the right fonts. And the style guide creation process covers that as well. Based on the design aspect, we create or integrate fonts that are pixel perfect as well as convey the brand message across perfectly.

CMS development with us

e. Finding the voice

All the content on the site is going to carry the brand voice. And we determine what kind of voice that will be based on the business requirements, target audience demographic, market trends, etc. This defines how the site speaks to the users.

f. Visual content guideline

Wrapping up the last bit of brand style guide, we end with a visual guideline. This is all about the visual content on the site, such as images, illustrations, and animations that will be visible on the site. This guideline ensures that there is cohesion among all the visual elements on the CMS website and none of them look out of place.

4. Design: It Is More Than Just Templates

WordPress, Joomla, Drupal are famous for having readymade templates for sites. These templates are easy to install, edit, and optimize. But at the same time, the use of these templates is so generalized that these would never help business owners to create a perfect identity in the market.

CMS development examples
Source: dribbble.com/shots/5323173-Creative-Digital-Agency

And that’s why when it comes to design, we as an experienced CMS development company take it a bit further by creating customized designs for our clients.

a. Building The Perfect Information Architecture

All the templates in the aforementioned list of platforms come with their own IA that can be updated. But that’s too mainstream for CMS development. We design client-specific information architecture based on the pages and their content, various tests, such as Card sorting and A/B split testing, etc.

This way we can create a CMS website that follows the user’s preferences for the informational hierarchy on pages.

b. A Customer-Centric Mental Model Design

We don’t play around or fall into the basic practice of design. When we make a CMS website, we follow users’ mental models. This mental model-based approach helps us to create a design that is intuitive to the users from the first moment, helping them surf through the site without facing any navigation issue.

Customer centric

We sort the information through the page and craft the content in such a way that it helps the users to conduct any task they might have in mind without a ton of difficulty.

c. Responsive UX

Being responsive is a responsible approach according to any web design agency in cities like New York. And that’s why when it comes to designing the perfect CMS website for our clients, we aim for a responsive design that is usable across various devices, such as smartphones, laptops, and tablets.

responsive CMS development
Source: dribbble.com/shots/5331819-SaaS-Application

The dynamic responsive design scales the content of the site according to the screen being used so that it takes less time to load and provides the users with a seamless approach. This is one of the accessibility approaches we as CMS web development services adhere to while designing the site.

d. Crafting The Brand Through Copywriting

We are back on the matter of content for the site again, but this time around it is the matter of copywriting. Besides choosing the best CMS for websites, we guide our clients to write the perfect text for their pages as well as CTAs based on the design and requirements. Our consultation includes a strong adherence to the style guide, understanding the brand message and voice, and the requirements of a responsive style. With these things in mind, we help the clients to craft the perfect copies for their web pages.

5. Creating A Content Strategy That Sticks for Your CMS

Content is king, but that’s something we all know.

And that’s why our process of creating the perfect CMS website for you includes helping you craft the perfect content strategy.

We assist our clients to create a content strategy that helps their site appear not only on the top of SERP, as well as captures the attention of the audience. We guide our clients to create content that carries forward the brand guidelines and enforces the brand identity strongly yet subtly. Our in-house experts in design and marketing can help you to create minimal designs that make the content the star of the show.

6. The Final Sprint: CMS Development, Testing, And Launching

Once the design is done, it’s time to come to development. Our CMS website development procedure is where we take the design and bring to life with the help of the latest technologies and tools.

a. Front And Backend: What We Develop With

As an experienced CMS website development company in India, our tech stack is inclusive of only the latest technologies. Here is a list of all the technologies we use to bring your platforms into reality.

CMS development technologies

Our front end development practice is based on the design we create. This is a practice of taking the client approved vision and then turning it into a functional interface. As for our backend development process, we aim to customize it in such a way so that the client can update and upload the content on the site without having to contact the developers and designers.

b. Assuring Quality With Testing Before Launch

Once the development is done, with each sprint approved by the client, it is time for us to test the site. There’s no point in creating a product such as a CMS website if there are a lot of issues and bugs in it that make the visitor experience a pain. And that’s why the in-house team of testers use this process to test the site and make a list of issues that still persist, which are then fixed by the developers. This testing cycle is an ongoing process that helps us to make the product absolutely flawless.

When it comes to testing we follow only the market best practices. Here is a small list of testing we conduct to make sure your CMS website is developed perfectly-

Unit Testing:

Each small unit of code is tested independently and separately in order to check their quality and functionality.

Regression Testing:

Conducted in order to make sure that recent changes in codes have not negatively affected the old functionality of the site.

Load & stress testing:

These tests are conducted specifically to examine how well the site works. Through this testing, the site is put under the expected amount of load it can bear and pushed till we find the breaking point. Based on that we make further improvements that enhance the site performance.

To ensure the best performance, we conduct many other tests on the site before launching it out into the market. It is an integral part of how we work and helps us to ensure every site we develop is of the absolute best quality.

Hi there! We made a web design guide just for you, won’t you check it out?

Why Go For DIY When You Can Contact Us for CMS Development?

CMS website development seems easy. All one has to do is to sign up to a platform, buy a domain and hosting, and choose the perfect template for the site. The whole DIY approach is perfect for startups who don’t want to spend too much on CMS website development costs.

However, a DIY and affordable approach is not going to be enough to achieve real success through the site. To make people aware of the existence of the organization and bring them in as customers, one needs the help of custom CMS web development services.

The curated process as described above is the result of years of experience and expertise and defines the path of success for the clients. We find the best CMS to create websites that don’t work as only an online brochure for the business, but take an active part in increasing sales and growing business. And in such a competitive market scenario, wouldn’t you want to use the website as the ultimate weapon for client conversion?

CMS website design & development is easy enough, and with the right partner, it is the best and most affordable choice for companies. So don’t delay, contact us today for expert consultations.

Pratip Biswas

Pratip Biswas

Founder, Unified Infotech

I am an Entrepreneur and a Tech Geek with more than 1500 successful projects launched. I share my experience through my love for writing and help other entrepreneurs reach their business goals.

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