Increase in lead conversion rates
Improvement in Bounce rates
The client, based in Washington, DC, is a niche CPA firm that provides financial audits, information technology consulting, tax compliance, and advisory services. They cater to a global clientele of insurance companies, non-profit organizations, and employee benefit plan audits. Additionally, they offer free, live OnDemand eLearning programs where attendees get certifications for completed courses.
The existing client website was not equipped to generate organic traffic or enable conversions. Further, the website functionalities also needed streamlining to meet current customer expectations.
Aligning each element of the revamped client website aesthetics with their brand requirements while avoiding fragmentation during the migration proved to be quite a challenge.
This required significant restructuring to create an intuitive navigation system without disrupting core content or functions.
While this was a key client requirement for lead capture and nurture, ensuring seamless data flow between the website and their CRM without disrupting the client engagement processes was a major roadblock we had to overcome.
To ensure CTA performance, we would require multiple iterations, A/B testing, and fine-tuning, which was time-consuming and cumbersome.
Connecting the website and the HR system for real-time job updates was another significant challenge that we overcame to avoid potential integration delays and system miscommunications.
Maintaining performance and visual quality consistency across different screen sizes, devices, and platforms without increasing load times was difficult but achievable.
By opting for this website redevelopment, the client wanted to achieve the following goals:
The client needed extensive website re-engineering to improve user experience by upgrading the user interface and functionalities. Here’s a high-level breakdown of the solutions offered:
The website redevelopment delivered significant improvements across various metrics. The new website also helped reinforce the client’s position as a niche CPA firm by addressing critical client needs and improving the user experience. Significant results obtained include:
Increase in lead conversion rates
Improvement in Bounce rates
Our experience with Unified Infotech over the past two years has been marked by professionalism and exceptional quality. The team consistently demonstrates high intelligence and strict adherence to industry best practices across all aspects of their work. Their exemplary documentation skills and consulting expertise are particularly commendable and difficult to find. We look forward to engaging them in numerous future projects for McGraw Hill.
Project Manager
McGraw Hill
I extend my sincere gratitude to Unified Infotech for their exceptional work in reengineering our platform, Boards & Beyond. Their efforts not only resulted in a swift doubling of our sales but also facilitated our acquisition by a large multinational corporation. I hold their team in high regard, particularly for their unwavering commitment to the success of our business.
Founder & CEO
Boards & Beyond
Years in Business
Global Clients
Tech Experts
