Web Design Company in New York, USA

Creativity & rational thinking into web design & development

In a time when websites are competing in the race for visibility and engagement, we help our clients to stand out by going beyond the straightforward conventional ways. Keeping users as the prime focus, we feel them from their perspective to make sure our efforts ‘engage’ them. From keeping a creative touch to color, messaging layout, iconography and the UX, we layout the UI design that brings on board the max number of users. Our web design NYC hub specializes in engaging in-house talents who can actually turn your idea into reality.

Accountability

Quality

Proactivity

Agility

12+ years in the business

98% client retention

100+ solutions delivered

15x revenue growth in 5 years

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Our capabilities

Web Design

How about engaging your audience in 5 seconds with a stellar web design experience? Our strategic planning and design methodologies can make this happen.

Web Development

From ideation, concept development and prototyping to finally launching your website, we do it all with our 12+ years of experience as a leading web development company in New York.

Brand Strategy

We go through an in depth research to offer you a brand strategy that’s better than your competitor’s to position you absolutely high and memorable in the market.

Our work does the talking..

Boards & Beyond

Application Modernization for an eLearning Platform acquired by McGraw Hill Education

We partnered with the client to transform their dated legacy system into a modern-day eLearning solution with advanced capabilities and a seamless user experience. The solution recorded 2x sales and 3x user engagement in just 1 month post launch and continues to grow rapidly.

Media

Enterprise Web Application Development for a Fortune 50 Media Conglomerate

We engineered a robust web application for the client’s marketing team that enabled them to better manage and monitor their blue-chip advertising customers.

Openreel

Product Engineering For a Venture-Funded SaaS Product Company with Patented Technology

From an idea on a document, to now this Seed Funded SaaS business, we are the proud end-to-end technology partner and continue to scale the product.

Pharmaceutical

Enterprise Software Development & Scaling For a Global Pharmaceutical Leader

Unified Infotech designed and engineered a highly sophisticated and secured Software-as-a-Service (SaaS) application that seamlessly enables end-users to develop new drug formulations supported by an intelligent recommendation and validation engine.

A super creative web design process that makes us different

As a web design agency in NYC, we engage in a strategy workshop, user personas, information architecture, pixel-perfect icons, and user interface. We follow every web design process very diligently. As a result, we can develop a mobile-friendly B2B web design that satisfies the user.

Competitor analysis & Strategy planning

While defining our web design strategy, we analyze the competitor data to identify opportunities and threats. Stakeholders sit together to decide on what to do and what not to do in the UI/UX strategy. We lay out the dots to join.

User persona & empathy mapping

Since every website design is different, we create user personas to define the audience a business targets. This helps in joining the dots to qualitative and quantitative research. This leads us to understand what the user is thinking or feeling.

Information Architecture

We have IA as our secret weapon to prevent disasters like costly redesigns! Information Architecture helps in organizing, labeling and structuring content in a way that makes the user complete intended tasks in the website journey.

Creating low fidelity sketches

As we gather the IA, we get a fair understanding of composing the screen structure. We start creating on paper prototypes, using navigations and content action for user engagement journeys. Early feedback and less reworks makes everyone’s life easier.

Creating high fidelity wireframes

As our designers complete the sketches, they transfer the paper prototypes into high fidelity wireframes by defining exact shape, size and reference of how the actual screen would look like after development.

Setting up UI guidelines

The last step is preparing a foolproof guidesheet where we list down the UI guidelines with color palette, icons, typography and their components. For every design we do, we have a client requirement specific UI guideline.

Design your website

Story-telling

One-liners

Narrative

Messages That Mean Something

Being impulsive is not an option when it comes to building a good narrative for a website design. We engage in creating visually appealing website design whether it be an enterprise website or an educational one. It helps establish a deeper connection with the audience. We build user-centric models that separate us from other Web Design & Development Companies in New York.

Emphasis On Mobile First Web Design

In this age of information, mobile phones are no longer a trend, but a necessity. Our designers craft user experiences and make them compatible with every platform. We build prototypes ranging from small to large-sized screens. As we also stand out as a responsive web design company we invest in the crucial aspects of web design content, given the limited real estate on smaller screens.

Thus, it has become increasingly important to develop pro-mobile web designs, as Google is now inclined towards using them for indexing and ranking.

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Our Design Principles That Fetch Optimum Conversions

Reports say that web design is the prime determinant of a company’s credibility. We understand the importance of making it as professional as possible.

Providing Limited Choices

Apply Hick’s Law

Hick-Hyman’s law states that whenever you give too many options, users can deviate from taking the actual intended decision. Hence to minimize this risk, we tend to reduce the number of options to make users feel at ease. For every project in New York for web design we go, we keep this in mind.

Blank Spaces? Not As Bad As You Think

Use Negative space

No matter how stupid it sounds, we always leave white spaces between contents. Without it, the contents feel too crammed and suffocating to read. Contrary to popular belief, leaving white spaces helps the viewer to focus on the content. So, as a web design company in NYC, we maintain it.

CTA Insertions In Core Visual Areas

Rule of thirds

Whether a design is pro-mobile or web responsive, it is of no use if it fails at generating optimum conversions. Having said that, we strategically place powerful CTAs in every relevant information. Thus, we help you to generate an optimum level of CTA.

Best Blend Of Color And Contrast

Build hierarchy

Neuromarketing studies reveal that the right color combination enhances the visual appeal of a product. With considerable knowledge on color psychology, our design experts engage in color-contrast optimization, providing the right color combination that fetches optimum CTA.

Specific Action And Familiarity Reinforcement

Establish Recognition

It is much like celebrity endorsement, just on a web platform. Familiar faces build trust in users and increase CTAs. People often empathize with a familiar face. So, we must incorporate as many of them in the web design.

Consistent Branding

Set the tone

To effectively market a website, we, as an experienced web design agency in New York, always suggest maintaining a balanced consistency in brand color, essence, and faces throughout. It enhances user experience in both computer and mobile-friendly web designs.