Copyright 2024 Unified Infotech Inc. All rights reserved.

Made with heart in NYC

Google Has a Brand New Logo

What's Inside

Listen To The Article:

Google launched their brand new logo on 1st September 2015, a colorful logo with a custom typeface to complement it, they call it Product Sans.

Just month after the restructuring of the company, Google updated their image also. Though, Google Logo is still a wordmark, but now they are using the geometric sans-serif typeface to make it look more modern and playful. The designers were thinking to evolve something fresh, so it has put a lot more than the sleek design. It is more of a branding effort to create a new typeface to accommodate the company’s new flow or direction. It looks like Roboto font, but the colors are softer and bear a bit more resemblance with Google’s new parent company Alphabet’s wordmark. This update makes the design of the two companies fall in-line.

Google proposed a number of logos before taking the stand for the launch of this ultimate. Just check it out in the image below –

 

(Source: TNW News)

Here what Google want to say about their new typeface –

It hails from that old schoolbook letters. However, they have adopted a neutral consistency to incorporate the typeface as a geometric Sans Serif. This has allowed them to maintain an appropriate distinction between Google’s logotype and product name. To quote Google further where they say, “The character set is complete with numerals, punctuation, accent and alternate characters, fractions, symbols, and supports extended Latin, Greek, and Cyrillic.” (Google)

Along with the Product Sans, Google is also able to revamp the experience of the users. You will also find a four-dot animation that will let you know when Google works. They bounce while anticipating spoken direction or query, animate like an equalizer when people speak and rotate in a very Slack-ish fashion when you look for something.

This is a major update from Google in the past 17 years, where Google has extended their reach from just desktop to mobile, tablets, TV, car’s dashboard and smart wear. Catch up the video from Google on the new logo notes, which evolved since created in 1998. Since then the logo just flattened, but the September’s update is a huge leap.

Why Google introduced such a change?

They have not yet settled for the specific reason. Google says in the Official Blog, “Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).”

New elements such as Google MIC will help you to identify and interact with your in Google whether you talk, tap or type. Even they have said goodbye to blue “g” icon and replacing it with a four-color “G” that matches the logo. It is now going to be an uppercase “G” striped in all four of Google’s colors. It will soon roll out in all products; in fact, it is already on the Google’s Homepage.

Making the logo appear good across all screens and fit them inevitably. It is now able to display on low-bandwidth connections with only 305 bytes, compared to existing logo of 14,000 bytes.

Summing up the five probable reasons for the new Google logo launch–

1. After Google shifting under their parent company Alphabet, it seems to resemble in identity with their new and simple logo. It is now easy to draw, easy to see and has less style, but more substance.

2. They aim to blend multiple platforms with a single logo from smartwatches to cars, desktops to mobiles. It is going to fit evenly even on the tiniest screens, thus make the company entail to the power of eminent branding.

3. All about material design means something flat. They get their six-character point with simple strokes, just like the rest of Google’s interface of polymer paper elements. Google has refreshed their logos for Maps, Translate, and News, have the white insignia in the corner of their respective logos and Google+ is donning the new G.

4.The childish logo with bright colors is able to contrast with menacing analysis that alarms more from a robot-making company; the appearance is such that how could something so cute create a Terminator.

5.It consumes lesser bytes, just about 305 compared to giant 14,000 bytes.

Our Mobile App Development Company in new york has something to say, do you wanna listen? – Let’s Evolve with Google!

Related Articles

Top 10 Flutter App Development Companies in USA in 2024 and Beyond

Listen To The Article: In this ever-changing digital landscape of app marketplace, businesses are always searching for ground-breaking solutions to

Unlocking the Secrets of Discovery and Planning Phase in Software Development – How Unified Infotech Ensures Success of All Projects

Listen To The Article: A study by Statista shows a significant number of IT and software projects fail due to

Top 10 Leading Web Design and Development Companies in Dubai

Listen To The Article: When the Dubai GITEX 2022 was toured by the ruler of Dubai, Sheikh Mohammed bin Rashid,

Optimize Revenue Cycle Management In Healthcare With Custom Software Solutions

Listen To The Article: Healthcare is a highly regularized sector that demands precision and accuracy. The presence of inefficiencies in

Conversion Rate Optimization: A Guide to Website and Mobile App Development Success

Listen To The Article: In this new digital age where access to the internet has become a matter of regularity,

Offshore Software Development: Tips to Building a Successful Long-Term Partnership

Listen To The Article: Offshore software development partnership is an opportunity for businesses to reduce costs, improve quality, and solve

left right

How useful was this post?

Click on a star to rate it!

Average rating 0 / 5. Vote count: 0

No votes so far! Be the first to rate this post.

Popular Posts

client-image
  • icon
It really transcends everything we’ve done to date. Everyone who’s seen the app has loved it.

Cecil Usher

CEO, Music Plug LLC

client-image
  • icon
The team’s in-depth knowledge of user interaction and behavior resulted in an impressive UI/UX design.

Leonardo Rodriguez

Technical PM, Reliable Group

client-image
  • icon
They’re available to help us around the clock.

Fabien Mahieu

Co-Founder/Director Flexiwork, UK

Connect With Us

    (doc, docx & pdf file. Max 20MB)
    close
    submit