Jan 27, 2017

Using Artificial Intelligence to Improve User Experience

Recently, LinkedIn, the world’s largest professional networking website underwent a designing makeover. With improved user interface, the website now aims to target mobile users. Research suggests that more than 50% of the users access the website through mobile. The website development company now aims to enhance user experience like LinkedIn. Other tech giants like Google and Facebook often use it to enhance their user experience. The voice recognition and deepface recognition are the examples.

Artificial Intelligence – The Driving Force

The Artificial Intelligence market will reach $153 billion in the years to come. That’s what a recent study by Merrill Lynch suggests. It’s an age where virtual robots are overtaking technology. This digital revolution is all set to tremble the industry. There is a perfect blend between technology and the humans today. This huge revolution has brought a formidable change. It has changed the way humans interact with machines. Marketers and online retailers are taking advantage of artificial intelligence. They are implementing it to be part of their branding strategy. No doubt, it eases the promotional and marketing strategies of a product.

Integrating website development service with e-commerce has produced some wonderful results. For instance: customers can come closer to the product. They can study a product’s feature before making the purchasing decision. Google’s voice design or Microsoft’s Cortana. Each one aims to increase the interaction level with artificial intelligence. Even when it comes to customer data, there is an increasing dependence on this platform. With instant response to customer’s query, businesses aim to increase their assistance. It’s all about super fast machines with an intelligent response. They pave the way for great progress in the tech domain. This move towards the digital space comes with positive results.

In 2017, more and more industries are opening up to transitions. They are using APIs across various industries to make the user experience a great one. It’s all about combining personal usage with individual customers. Use the right APIs to direct the right user to the perfect place. Moreover, it also enables a brand to predict user experience. A website development service provider must use it in a proper way to get fruitful results. Health care providers and e-commerce players are making efforts to use artificial intelligence. E-commerce is one such industry, which is rapidly gaining from technology. It has spread its wings across the globe in various digital avenues. Let us see what it has in store for the e-commerce industry.

Implementing AI In Website Development

Imagine you are sitting in front of your computer. Suddenly, you want to purchase your favorite product. The computer understands your need and orders it for you. This is what artificial intelligence can do for you. Implementing the right technology to become a major player in website development service.

Now, let us study how AI is going to benefit directly while developing a website.

Better Reply Predictions

Chatbots have made it possible to predict reactions from customers. They ease the communication process making it more natural. Machines might fail to understand human emotions. But, it is possible with the help of artificial intelligence. It can effectively communicate the emotions. The next generation of internet users will find it easier to interact with a website. It will remove all the communication barriers and bring better results.

Better Customer Experience

With the help of AI, one can adapt better to the user’s need. It can evaluate the mood of the customers and understand his or her preference. Do this with the help of cognitive analysis and situations. The statistical analysis in a way predicts the best user experience. Marketers can minimize the errors on their part from a customer’s perspective. Even when it comes to processing a large amount of information, execute it easily.

Rise Of Voice Based Search

Whether it’s Cortona or Deep Voice Search, a voice-based search is necessary. People no longer search for information. They are eager to find information faster and easier. To enable seamless voice conversation, many business organizations are adopting artificial intelligence. It is becoming a popular option among the next generation of youths. Every virtual shopping assistant now takes its advantage. It’s an integral part of website development service.

A Unique Store Experience

Sitting at the comfort of your home, you can be in charge of a great web experience. User interaction and engagement level will rise to a completely new level. The in-store experience will become more personalized.  It will give them the perfect shopping environment. It will supersede all the expectations of the customers. They can associate easily with the products.

What the Future Holds?

As per Gartner, artificial intelligence will influence 85% of customer interaction by 2020. Moreover, chatbots will play a significant role in fulfilling the customer’s retail needs. Online shopping is the fastest growing industry today. In other words, we can say, website development is a demanding sector. Artificial Intelligence will form part of the future developments in technology. The global demand for website development service will integrate with this tech evolution.

Wrap Up

It is necessary to nurture a plant to get sweet fruits from it. In the same way, business organizations must adopt artificial intelligence. It’s only then, they will reap its fruits. With deeper customer interactions, the brand value will increase by many levels. Hence, there will be a rise in the user activity within a website.

Do you want to enhance the user experience of your website? then write us an email at [email protected]. We will get back to you with the most robust solution to your problem.

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Pratip Biswas

Founder, Unified Infotech

I am an Entrepreneur and a Tech Geek with more than 1500 successful projects launched. I share my experience through my love for writing and help other entrepreneurs reach their business goals.

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