Copyright 2019 Unified Infotech Inc. All rights reserved.
Solving Users’ Problems Through Design Thinking Approach
Why Human Centered UI UX Design
It is a creative approach to problem-solving. In essence, it starts with people and ends with an innovative solution designed to meet their needs. At a broad level, it can be categorized into three segments; inspiration, ideation, and implementation. Unified Infotech’s main tenet is to understand the user behavior and putting ourselves in the end-user situation to manifest all these categories. The result - an unconventional UI and UX design solution that is embraced by end-users.
1. Strategy Workshop
Whether creating a new product from scratch or revamping current experience, we work as a UI UX consultant to have a collaborative approach involving key stakeholders to get everybody’s knowledge and understanding of the project. This brings alignment in terms of end-user persona and business needs.
2. Defining User Persona
Knowing the users first
The purpose of personas is to create reliable and realistic representations of your key audience segments for reference. It should be a crucial task for any UI UX design agency. We devise these representations based on qualitative and some quantitative user research and web analytics.
3. Empathy Mapping
Walking into users’ shoes
The benefits of doing empathy mapping are manifold. It removes bias from our designs and aligns the team on a single, shared understanding of the user’s empathy. We then discover weaknesses in our research, uncovers user needs that the user themselves may not even be aware of, understand what drives users’ behaviors which finally guides us towards meaningful user experience.
4. Analysing Competitor Landscape
Identifying what to and what not to
This becomes an essential tactic for us to provide both an offensive and defensive strategic context to discover opportunities and identify threats. The way we do it: identify potential competitors and their target customers, specify key matrices or competencies and assign each one a weighting. Then rate each of them on the identified matrices and plan on what we need to do and what not in the UI UX product design planning.
5. Mindmapping and Card Sorting
Divergence to Convergence
Now it is time to get into an activity involving product owners, managers, developers, and designers to basically throw all the product components on to a wall and ask product owners to logically group each sticky notes/cards. The sorted map should have similar and related components of an application in chunks giving us a base to form a menu structure from a high-level view. The Result - a seamless UX that is approved by everyone. No wonder why we call ourselves masters in user experience design.
6. Architecting Information
Building the application map
When built without a plan, websites and applications grow into a big mess leading to usability and findability disasters and costly redesigns. This is why Information Architecture a.k.a. IA is a huge part of UI UX design services. It helps us to focus on organizing, structuring and labeling content in an effective way so that users find information and complete intended tasks.
7. Low Fidelity Sketches.
Building screen blueprint
Once the Information Architecture is detailed out, we have a fair understanding of how to compose a screen. We start to create fast and cheap paper prototypes incorporating navigation, content, and action for each user requirement. This activity helps us in getting feedback early, rectify and iterate so as to reduce rework at later stages.
8. High Fidelity Wireframing
Screen and flow detailing
We further take the paper prototypes into a high fidelity wireframing stage to detail out the exact screen content. Alongside, we build a click-through prototype to define the flow which becomes the sole reference for our visual design experts.
9. Defining UI Guidelines
The guidesheet for developers
This is highly essential as it defines the color palette, typography, call-to-action buttons, notifications and alerts, icons and possibly every component of a user interface. Drafting a UI guide-sheet helps our UI UX developers to work independently thereby reducing, even eradicating follow-ups with designers.