We break away from thinking like conventional designers, marketers, and thinkers. Hence for us, it starts with the end users. We put ourselves in the user’s shoes to understand what ‘experiences’ is really like. The creative side of us then has a solid platform to define color, messaging, iconography, layout, and engaging interactions that reflects our understanding.
From strategy workshop, to defining user persona, setting up information architecture, and designing wireframes to pixel-perfect icons, we make sure that every step in the design process is followed diligently. The result is a mobile-friendly stunning B2B/ B2C design that acquires, retains and delights your user.
KNOW IN DETAILSOur massive 13+ years of experience have helped us find out what works and what not when it comes to design. Clients have the advantage to visualize their product right in the first place. Here's what we follow to create pixel-perfect results.
The Hick–Hyman law says more choices you give to your user, lesser will be the chances for him to make a decision. By keeping the visual design elements lesser, we increase the chances of user action on your website.
APPLY HICK’S LAWKeeping enough white space is needed to consume the workmanship we craft. We believe in retaining the needed white space, keeping content, the king it is.
USE NEGATIVE SPACEA design - mobile-first or responsive design is of no worth if it doesn’t convert. We understand that and hence intelligently place powerful Call to Actions a.k.a. CTA that help the user take actions relevant to your business goals.
RULE OF THIRDSWe apply the rule of Neuromarketing to select the perfect color for your product. We follow the proven color psychologies to implement the colors that leave a positive impact and helps the user to take the desired action.
BUILD HIERARCHYIf there is a brand face, we recommended to use it in the design. As it is important to increase familiarity and empathy. People connect and understand the concept. So it’s better to incorporate faces in your pages.
ESTABLISH RECOGNITIONIn our process, we keep the branding color, essence, and faces, consistent throughout the website. This makes the first impression long lasting, making the user experience memorable.
SET THE TONEA sneak peek into our best shots.