Steps to Successful Digital Marketing Strategy That Drives Results

Did you know that around half of all companies do not have a defined digital marketing plan?

This number is mind-blowing and alarming, too, since online marketing plans have significantly driven a higher return on investment (ROI) than traditional marketing.

If you are still holding yourself back from choosing digital marketing, you are missing out on valuable leads, conversions, and revenue. 

Luckily, you have landed on the right page. 

In this blog, we will help you cook a tried-and-tested recipe for digital marketing success and lend insights into what genius brands do differently to make a mark. 

Ready? Let’s dive in. 

What is a digital marketing strategy, and why is it important?

A digital marketing plan is a comprehensive, long-term, high-level strategy designed to drive specific business objectives. It encompasses multiple online marketing tools and techniques, such as social media marketing, email marketing, SEO, and online advertising, to reach, attract, and engage a target audience. 

At the core of digital marketing, a robust plan answers  – 

• What are you trying to achieve?
• Why does the plan matter?

A well-defined strategy serves as a foundation of growth, but the success depends on how you layer your marketing plans with the campaigns and tactics that bring your brand to life.

Why is digital marketing important?

The global digital marketing market size is projected to grow at a CAGR of 15.4% by 2030 from USD 488.4 million in 2024. Here are the reasons why you should invest in robust digital marketing for your business –

• Provides direction: 

A clear and effective digital strategy prevents your team from running in different directions. A robust strategy helps define objectives and develop cohesiveness for all your marketing campaigns. 

• Enables customer understanding:  

Are you spending a lot of time digging into your target audience?

Leveraging digital marketing plans allows you to expand customer data, streamline buyer persona development, segment the audience, and personalize efforts. This helps create more targeted, personalized, and effective campaigns that resonate with your brand essence and drive success. 

• Avoids duplication: 

Having larger teams within enterprise-level companies can increase the chances of efforts getting duplicated. Having silos can lead to resources being allocated in the same channel or campaigns multiple times. Your digital marketing strategy can streamline allocation, enabling you to understand which team works on which digital marketing campaigns, avoiding duplication and wasted resources. 

• Streamline optimization: 

Establishing a digital presence also increases competition. This narrows the room for underperforming and weak strategies. Besides, it can also be challenging to optimize every aspect if you’re running multiple campaigns on different channels. 

By investing in digital marketing strategies, you can optimize every aspect of your campaigns and ensure they align with your business goals and objectives. 

• Increases ROI: 

Digital marketing helps maximize your ROI. It improves budgeting and gives a more comprehensive and clear view of what your team is working on. This ensures efficient resource and budget allocation, ensuring you invest in only what is required. 

What are the key components of an effective digital marketing plan?

The key digital marketing components include – 

Pay-Per-Click (PPC) advertising – 

It is an effective way to increase the visibility of your website on the SERP and achieve organic rankings. If you aim to boost your rankings and generate leads quickly, then PPC is just the right option for you. 

To maximize your ROI with PPC, companies like Unified Infotech can help you design attractive and engaging landing pages, ad copies, and much more. 

Search engine optimization – 

Following a robust search engine optimization (SEO) strategy will help you keep your marketing elements aligned with your SEO efforts. To ensure effective search engine optimization, create quality content that answers users’ queries, increase loading speed, clean your site’s code, earn backlinks from authoritative sites, streamline web design, and improve user experience with intuitive navigation. 

Social media marketing – 

With each passing day, social media is gaining more and more users. Businesses using social media platforms as a medium to promote and sell are gaining higher ROI than those still relying on traditional advertising media. 

Do you remember ordering a double-meat cheeseburger while scrolling Instagram just because you saw your favourite influencer take a bite? 

That is the impact of social media on our lives!

Social media not only gives you insights into customer demands, trends, and consumer opinions, but also highlights your brand to help you gain more audience. 

Email marketing – 

Another effective component of digital marketing, email marketing, can help you gain significant ROI. Today, most people opt in or subscribe to email newsletters, indicating they are interested in your services or products. This strategy can be leveraged as a significant way of generating leads and promoting your brand. 

Content marketing – 

To boost your search rankings and to drive conversions from your website, it is essential to include content as an integral part of your online marketing strategies. Quality content enables you to target keywords related to your business or product line and users’ queries. This helps you achieve higher rankings and greater visibility. 

Web design – 

All the above strategies drive traffic to your website. Not having a user-centric web design defeats the purpose of all your efforts. Thus, ensuring UX designs that support web accessibility, minimalism, and SEO algorithms helps drive the success of your online marketing plans. 

5 Serious Mistakes to Avoid in Digital Marketing

If you promote online, mistakes will be a part of your journey. However, avoiding them is your first step towards success. Here are some common mistakes you should avoid when embarking on a valuable online marketing journey. 

• Not Having a Blog

It is essential to realize you are not the king, at least not yet. There are several companies, just like yours, trying to market themselves as trusted market leaders. Blog content in this situation is your army. Valuable, informative, and accessible blogs help you establish your voice as trusted and relevant. 

• Avoiding Social Media

Social media is an effective digital strategy to transform your leads into customers. With the help of social media, you can spread your content, reach your target audience, and engage with users effectively. 

• Forgetting About Mobile Users

More than half of website traffic comes from mobile users. So if you have forgotten to optimize your site for mobile devices, run back and get it done. Responsive or mobile-first websites are the key to attracting more users. 

• Targeting a Broad Audience

Spending over your budget to target a broader audience is like throwing your money into the ocean. It is inefficient and unnecessary. Instead, analyze your target audience and narrow down your spectrum. Targeting the right audience will help you get more leads and conversions. 

• Having a Poor Website Design

Your website design can make or break your digital marketing strategy and user experience. Thus, develop a website with digital marketing in mind. The key is to have a clear and convincing call to action and well-optimized landing pages. Also, every promotion or discount should be highlighted. 

Other mistakes like not tracking your leads, not using social proof, lacking a clear strategy, ignoring the competition, underutilizing keyword research, and not having a robust customer service are worth mentioning. To learn more about these mistakes and to find ways to avoid them, you can partner with a digital marketing company near you. 

4 Cost Factors When Creating a Digital Marketing Budget

Here are the cost considerations that you should keep in mind when preparing your budget – 

• Goals and objectives 

Understanding your goals and objectives is essential to your budget. Be clear about the direction you want to go and ensure your marketing efforts are aligned with your strategy. 

• Marketing metrics

Marketing metrics are essential to your marketing budget. To allocate your budget effectively, it is vital to understand which marketing efforts have been successful and which have failed. 

• Target audience 

Your target audience is the customers most likely to buy your product or services. Consider analyzing your target audience, expectations, and needs when planning your budget. 

• Attribution

Attribution is the link between your marketing efforts and the acquired customers. Knowing your attributions can help you guide your budget allocation.

Steps to Build an Effective Digital Marketing Strategy 

Effective digital marketing tactics involve defined steps that align with your business objectives and drive measurable success. 

1. Set Your Goals 

Every well-performed strategy begins with a clear and defined goal. Before asking your marketers to devise a plan, question yourself about what you want to achieve with digital marketing. Are they sales, increased website traffic, brand awareness, leads, or subscriptions? 

Having a clear goal guides your entire planning. Setting measurable objectives will also keep your campaigns focused and target-oriented, ensuring the desired results. 

Now, what do we mean by goal? Is it just the revenue? 

No. 

Honestly, revenue is the end goal of every marketing plan. However, let us understand the concept of goal here with an example. 

Suppose you own a local restaurant. Your primary goal is to promote your brand and increase your customer base by growing physical visits or online orders. Having clarity here will help you tailor specific strategies to improve your visits, online orders, or both, as required. 

2. Conduct Target Audience Analysis

Understanding your target audience will help you tailor a strategy accordingly. Conduct thorough research about your target audience, their preferences, age, location, native language, gender, etc. Also, learn about their pain points, what type of solutions they are looking for, and more. This data will help you develop a buyer persona, which is crucial for tailoring a digital marketing strategy. 

For example, you sell baby products in India. Not understanding your audience will result in targeting the wrong users and losing resources. Instead, if you narrow your strategies to targeting new parents, especially mothers, you will likely gain the desired conversions.

3. Follow Digital Marketing Principles

Focusing on the key principles will help you be on the right path. It is essential to understand that the internet world can be very tricky. A simple mistake can become a reputational hazard for your company. Thus, following the online marketing principles, such as ethical practices, learning and adapting, content promotion, data-driven decision-making, etc., can help you gain an edge over others. 

4. Select the Right Digital Marketing Platform

Not every digital medium is ideal for every business. Choosing the right platform will entirely depend on your users’ demographics and how they interact with brands on the internet. For example, companies that produce fashion, lifestyle, and client-oriented products might find Facebook or Instagram more effective than others. Similarly, B2B businesses might thrive more on LinkedIn. 

5. Partner with the Best Digital Marketing Agencies

Digital marketing involves engaging with your audience, which requires strategies and efforts. There is a negligible scope for errors, so investing in professional digital marketing services can help you make a mark online. 

Besides, the world of digital marketing is tough, and embarking alone can make it tougher. Working with a reliable digital marketing company in India will establish collaborations with businesses, content creators, and influencers. This will help you grow your customer base and achieve your goals faster by building win-win partnerships. 

6. Track Conversion Rate Optimization 

Conversion rate optimization, or CRO, measures the effectiveness of a campaign in transforming traffic into leads or consumers. It mainly focuses on optimizing your content, web design, and improving user experience to drive conversions, such as purchasing or subscribing to newsletters. This metric also highlights the effectiveness of your marketing funnel and identifies barriers that may hinder conversions. 

By evaluating CRO, you can refine your marketing strategy to maximize conversions, drive revenue, and ensure sustainable growth. 

Other key strategies involve using paid media, investing in quality content, auditing your assets, tracking your KPIs, and planning for long-term results. 

Digital marketing strategy for conversions is not a set-it-and-forget-it effort. It needs scheduled monitoring and optimizations. To ensure higher conversions through your marketing efforts, consider tracking performance metrics like website traffic, click-through rates, engagement, bounce rates, conversions, etc. This will help you understand what is working and what is not. 

Conclusion 

Building an effective digital marketing strategy requires time, effort, iterations, and understanding of your brand’s goals and target audience. From setting clear objectives to crafting quality content and selecting the ideal media, a tailored approach is the key to driving measurable success. 

At Unified Infotech, we leverage our experience, innovation, and data to help businesses ensure success in the digital realm. We help you build a well-crafted digital marketing plan that transforms your business, follows trends, and builds strong connections that add value to the brand and its customers.